Master's Degree Program in Marketing (2014)

Semester

Compulsory Subjects
- Customer-Focused Management
  - Customer-Centric Management (1)
  - Consumer and Buyer Behavior (2)
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
Marketing Major
- Marketing Research and Planning Techniques
  - Marketing Research Design and Analysis (2)
  - Marketing Engineering and Marketing Models (0)
  - Advanced Marketing Research Methods (1)
- Marketing Responsibilities in Organizations and Society
  - The Role of Marketing in a Knowledge-Based Society (1)
- Foreign Language and Personal Skills
  - Presenting or Negotiating in a Foreign Language
    - English
      - Presenting or Negotiating in a Foreign Language (3)
    - French
    - Italian
    - Russian
    - Spanish
      - Presenting or Negotiating in a Foreign Language (1)
- Selected Topics in Marketing
  - Selected Topics in Marketing I (7)
  - Selected Topics in Marketing II (7)
  - Selected Topics in Marketing III (7)
  - Selected Topics in Marketing IV (7)
Double Degree major in cooperation with Università Commerciale Luigi Bocconi
- Marketing Research and Planning Techniques
  - Marketing Research Design and Analysis (2)
  - Marketing Engineering and Marketing Models (0)
- Marketing Responsibilities in Organizations and Society
  - The Role of Marketing in a Knowledge-Based Society (1)
- Foreign Language and Personal Skills
- Double Degree Studies - Marketing Management

Additional links:

Global Marketing Strategy

2 courses in Winter 2018/2019 found

1079

PI
2

Global Marketing Strategy A
Schlegelmilch B., Makri A.

7 appointments from 10/11/18 to 12/06/18

This class is only offered in winter semesters.

1080

PI
2

Global Marketing Strategy B
Schlegelmilch B., Makri A.

7 appointments from 10/11/18 to 12/06/18

This class is only offered in winter semesters.