Master's Degree Program in Marketing (2014)

Semester

Compulsory Subjects
- Customer-Focused Management
- Strategic and Instrumental Aspects of Marketing
  - Marketing Metrics and Performance Measurement (2)
  - New Products Development and Brand Management (2)
  - Marketing Communications (2)
Marketing Major
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (2)
  - Advanced Marketing Research Methods (1)
  - Marketing Study Project (5)
- Marketing Responsibilities in Organizations and Society
  - Marketing and Society Interface (1)
- Foreign Language and Personal Skills
  - Presenting or Negotiating in a Foreign Language
    - English
    - French
    - Italian
    - Russian
    - Spanish
  - Personal Skills (4)
- Selected Topics in Marketing
  - Selected Topics in Marketing I (1)
  - Selected Topics in Marketing II (1)
  - Selected Topics in Marketing III (1)
  - Selected Topics in Marketing IV (1)
Double Degree major in cooperation with Università Commerciale Luigi Bocconi
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (2)
- Marketing Responsibilities in Organizations and Society
- Foreign Language and Personal Skills
  - Personal Skills (4)
- Double Degree Studies - Marketing Management

Additional links:

Marketing Metrics and Performance Measurement

2 courses in Sommer 2019 found

4854

PI
2

Marketing Metrics and Performance Measurement A
Holweg C., Linsbichler J.

10 appointments from 03/07/19 to 05/09/19

This class is only offered in summer semesters.

5046

PI
2

Marketing Metrics and Performance Measurement B
Holweg C., Linsbichler J.

10 appointments from 03/07/19 to 05/09/19

This class is only offered in summer semesters.