Master's Degree Program in Marketing (2014)

Semester

Compulsory Subjects
- Customer-Focused Management
- Strategic and Instrumental Aspects of Marketing
  - Marketing Metrics and Performance Measurement (2)
  - New Products Development and Brand Management (2)
  - Marketing Communications (2)
Marketing Major
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (2)
  - Advanced Marketing Research Methods (1)
  - Marketing Study Project (5)
- Marketing Responsibilities in Organizations and Society
  - Marketing and Society Interface (1)
- Foreign Language and Personal Skills
  - Presenting or Negotiating in a Foreign Language
    - English
    - French
    - Italian
    - Russian
    - Spanish
  - Personal Skills (4)
- Selected Topics in Marketing
  - Selected Topics in Marketing I (1)
  - Selected Topics in Marketing II (1)
  - Selected Topics in Marketing III (1)
  - Selected Topics in Marketing IV (1)
Double Degree major in cooperation with Università Commerciale Luigi Bocconi
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (2)
- Marketing Responsibilities in Organizations and Society
- Foreign Language and Personal Skills
  - Personal Skills (4)
- Double Degree Studies - Marketing Management

Additional links:

Personal Skills

4 courses in Sommer 2019 found

4898

PI
2

Creativity in Marketing
Heath T.

3 appointments from 02/26/19 to 03/02/19

This class is only offered in summer semesters.<br<

5154

PI
2

Leadership Communication Skills
Glück T.

5 appointments from 03/08/19 to 05/20/19

This class is only offered in summer semesters.

5487

PI
2

Negotiation and Conflict Management
Güntürkün B.

14 appointments from 03/04/19 to 04/01/19

This class is only offered in summer semesters.

5849

PI
2

Essential Excel Skills for Business Professionals
Baier R.

7 appointments from 03/04/19 to 05/08/19

This class is only offered in summer semesters.