After completing this course students will have a basic knowledge of fundamentals of Data Analysis for Marketing problems. They are able to describe and visualize data with R and apply models for advanced marketing applications.  Students will learn about decision problems in retailing. Beside an understanding of the problem structure, students will learn to apply mathematical and statistical tools to support decision making. Apart from that, completing this course will contribute to the students’ ability to efficiently work and communicate in a team, work on solutions for complex practical problems by using modern statistical software.