Master's Degree Program in Marketing (2014)

Semester

Compulsory Subjects
- Customer-Focused Management
- Strategic and Instrumental Aspects of Marketing
Marketing Major
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (2)
  - Marketing Study Project (5)
- Marketing Responsibilities in Organizations and Society
  - Marketing and Society Interface (1)
- Foreign Language and Personal Skills
  - Presenting or Negotiating in a Foreign Language
    - English
    - French
    - Italian
    - Russian
    - Spanish
  - Personal Skills (5)
- Selected Topics in Marketing
  - Selected Topics in Marketing I (1)
  - Selected Topics in Marketing II (1)
  - Selected Topics in Marketing III (1)
  - Selected Topics in Marketing IV (1)
Double Degree major in cooperation with Università Commerciale Luigi Bocconi
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (2)
- Marketing Responsibilities in Organizations and Society
- Foreign Language and Personal Skills
  - Personal Skills (5)
- Double Degree Studies - Marketing Management

Additional links:

Marketing Study Project

5 courses in Sommer 2022 found

4782

FS
3

Marketing Study Project A
Kaiser U., Reutterer T.

8 appointments from 01/26/22 to 06/21/22

This class is only offered in summer semesters.

4783

FS
3

Marketing Study Project B
Holweg C., Kamleitner B.

4 appointments from 01/24/22 to 06/22/22

This class is only offered in summer semesters.

4843

FS
3

Marketing Study Project C
Koller M., Abou Nabout N., Phieler U.

6 appointments from 01/25/22 to 06/23/22

This class is only offered in summer semesters.

5313

FS
3

Marketing Study Project D
Penz E., Schlegelmilch B.

6 appointments from 01/26/22 to 06/22/22

This class is only offered in summer semesters.

6220

FS
3

Marketing Study Project E
Schamp C., Wlömert N.

6 appointments from 01/28/22 to 06/27/22

This class is only offered in summer semesters.