Bachelor's Degree Program in Business, Economics and Social Sciences (2019)

Semester

International Business Administration Major
- Business Administration
  - Accounting & Management Control III (4)
  - Marketing (2)
  - Personnel Management, Leadership and Organizational Behavior (31)
  - Finance (19)
  - Procurement, Logistics and Production (2)
- Economics
  - Economic and Fiscal Policy (5)
- Law
  - Introduction to Tax Law (3)
- Foreign Language Business Communication
  - English
- Foreign Language Business Communication
  - French
  - Italian
  - Russian
  - Spanish
- Socioeconomics
  - Sustainable Economics and Business II (5)
- Social Skills
  - Cross-Cultural Competence (24)
- Academic Research Techniques
  - Academic Research Techniques (43)
- Research Methods
- Compulsory Elective
  - Business Information Systems II (4)
  - Special Topics in Economic Policy (1)
  - European and Public Business Law II (0)
  - Private Business Law II (3)
  - Basic Tax Law (16)
  - Advanced Tax Law (4)
  - Foreign Language
- Access to Specialisation in Business Administration
- Specialization in Business Administration
  - Business Information Systems
    - Specialization in Business Administration Course I (Basic Course) (4)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (4)
    - Specialization in Business Administration Course V (8)
  - Change Management and Management Development
    - Specialization in Business Administration Course I (Basic Course) (3)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (3)
  - Data Science
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Digital Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (13)
    - Specialization in Business Administration Course V (3)
  - Diversity Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Entrepreneurship & Innovation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (6)
  - Ethics for Management, Organizations, and Society
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course I (1)
    - Specialization in Business Administration Course II (1)
  - Finance: Markets, Institutions and Instruments
    - Specialization in Business Administration Course I (Basic Course) (11)
    - Specialization in Business Administration Course II (11)
    - Specialization in Business Administration Course III (10)
    - Specialization in Business Administration Course IV (10)
    - Specialization in Business Administration Course V (13)
  - Retailing and Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (6)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (18)
  - Information Management and Control
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (3)
  - International Accounting and Controlling
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (4)
  - International Business
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (7)
    - Specialization in Business Administration Course III (7)
    - Specialization in Business Administration Course IV (7)
    - Specialization in Business Administration Course V (9)
  - International Marketing Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (7)
    - Specialization in Business Administration Course IV (17)
    - Specialization in Business Administration Course V (2)
  - Knowledge Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (4)
  - Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (13)
    - Specialization in Business Administration Course V (3)
  - Marketing and Consumer Research
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (13)
  - Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (1)
  - Human Resource Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Production Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (6)
  - Public and Nonprofit Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (5)
  - Financial Accounting and Business Taxation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (1)
  - Strategy and Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (1)
  - Supply Networks and Services
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Transport and Logistics Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (6)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (7)
  - Management and Controlling
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Management and Organizational Behavior
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (2)
  - Business Training & Education Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (3)
- Specialization in Business Administration
  - Business Information Systems
    - Specialization in Business Administration Course I (Basic Course) (4)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (4)
    - Specialization in Business Administration Course V (8)
  - Change Management and Management Development
    - Specialization in Business Administration Course I (Basic Course) (3)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (3)
  - Data Science
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Digital Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (13)
    - Specialization in Business Administration Course V (3)
  - Diversity Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Entrepreneurship & Innovation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (6)
  - Ethics for Management, Organizations, and Society
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course I (1)
    - Specialization in Business Administration Course II (1)
  - Finance: Markets, Institutions and Instruments
    - Specialization in Business Administration Course I (Basic Course) (11)
    - Specialization in Business Administration Course II (11)
    - Specialization in Business Administration Course III (10)
    - Specialization in Business Administration Course IV (10)
    - Specialization in Business Administration Course V (13)
  - Retailing and Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (6)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (18)
  - Information Management and Control
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (3)
  - International Accounting and Controlling
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (4)
  - International Business
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (7)
    - Specialization in Business Administration Course III (7)
    - Specialization in Business Administration Course IV (7)
    - Specialization in Business Administration Course V (9)
  - International Marketing Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (7)
    - Specialization in Business Administration Course IV (17)
    - Specialization in Business Administration Course V (2)
  - Knowledge Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (4)
  - Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (13)
    - Specialization in Business Administration Course V (3)
  - Marketing and Consumer Research
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (13)
  - Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (1)
  - Human Resource Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Production Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (6)
  - Public and Nonprofit Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (5)
  - Financial Accounting and Business Taxation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (1)
  - Strategy and Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (1)
  - Supply Networks and Services
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Transport and Logistics Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (6)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (7)
  - Management and Controlling
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Management and Organizational Behavior
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (2)
  - Business Training & Education Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (3)
- Cross-functional Management
  - International Financial Management I (0)
  - International Human Resource Management and Organizational Behavior I (0)
  - Wahlblock
    - International Accounting
    - International Business
    - International Supply Chain Management
    - International Tourism
      - Electives Bloc Course II (0)
- Specialisation
  - Health and Social Policy
    - Course I (1)
    - Course II (2)
    - Course III (1)
    - Course IV (2)
    - Course V (2)
  - International Business Communication
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - Business Mathematics
    - Course III (1)
    - Course IV (1)
- Free Electives
- Experience Abroad
  - Experience Abroad
  - Experience Abroad
  - Experience Abroad
  - Experience Abroad
- Bachelor's Thesis

Additional links:

All information brochures of WU

Marketing

2 courses in Sommer 2026 found

Courses assigned to the course repository
Marketing:

4001

LVP
2

Marketing
Kastner M.

4 appointments from 03/11/26 to 04/08/26

4002

LVP
2

Marketing
Kastner M.

4 appointments from 05/06/26 to 05/27/26

Bachelor's Degree Program in Business, Economics and Social Sciences (2019)

Marketing

Courses assigned to the course repositoryMarketing:

Courses assigned to the course repository
Marketing: