Bachelor's Degree Program in Business, Economics and Social Sciences (2019)

Semester

Business Administration Major
- Business Administration
  - Accounting & Management Control III (4)
  - Business Information Systems II (4)
  - Marketing (2)
  - Personnel Management, Leadership and Organizational Behavior (31)
  - Finance (19)
  - Procurement, Logistics and Production (2)
- Economics
  - Economic and Fiscal Policy (5)
- Law
  - Private Business Law II (3)
  - European and Public Business Law II (0)
- Foreign Language Business Communication
  - English
    - Foreign Language Business Communication I (2)
    - Foreign Language Business Communication II (7)
  - French
    - Foreign Language Business Communication II (1)
  - Italian
    - Foreign Language Business Communication II (1)
  - Russian
    - Foreign Language Business Communication II (1)
  - Spanish
    - Foreign Language Business Communication II (1)
- Socioeconomics
  - Sustainable Economics and Business II (5)
- Social Skills
  - Social Skills (3)
  - Cross-Cultural Competence (24)
- Academic Research Techniques
  - Academic Research Techniques (43)
- Research Methods
- Access to Specialisation in Business Administration
- Specialization in Business Administration
  - Business Information Systems
    - Specialization in Business Administration Course I (Basic Course) (4)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (4)
    - Specialization in Business Administration Course V (8)
  - Change Management and Management Development
    - Specialization in Business Administration Course I (Basic Course) (3)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (3)
  - Data Science
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Digital Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (13)
    - Specialization in Business Administration Course V (3)
  - Diversity Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Entrepreneurship & Innovation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (6)
  - Ethics for Management, Organizations, and Society
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course I (1)
    - Specialization in Business Administration Course II (1)
  - Finance: Markets, Institutions and Instruments
    - Specialization in Business Administration Course I (Basic Course) (11)
    - Specialization in Business Administration Course II (11)
    - Specialization in Business Administration Course III (10)
    - Specialization in Business Administration Course IV (10)
    - Specialization in Business Administration Course V (13)
  - Retailing and Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (6)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (18)
  - Information Management and Control
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (3)
  - International Accounting and Controlling
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (4)
  - International Business
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (7)
    - Specialization in Business Administration Course III (7)
    - Specialization in Business Administration Course IV (7)
    - Specialization in Business Administration Course V (9)
  - International Marketing Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (7)
    - Specialization in Business Administration Course IV (17)
    - Specialization in Business Administration Course V (2)
  - Knowledge Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (4)
  - Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (13)
    - Specialization in Business Administration Course V (3)
  - Marketing and Consumer Research
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (13)
  - Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (1)
  - Human Resource Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Production Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (6)
  - Public and Nonprofit Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (5)
  - Financial Accounting and Business Taxation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (1)
  - Strategy and Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (1)
  - Supply Networks and Services
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Transport and Logistics Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (6)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (7)
  - Management and Controlling
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Management and Organizational Behavior
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (2)
  - Business Training & Education Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (3)
- Specialization in Business Administration
  - Business Information Systems
    - Specialization in Business Administration Course I (Basic Course) (4)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (4)
    - Specialization in Business Administration Course V (8)
  - Change Management and Management Development
    - Specialization in Business Administration Course I (Basic Course) (3)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (3)
  - Data Science
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Digital Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (13)
    - Specialization in Business Administration Course V (3)
  - Diversity Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Entrepreneurship & Innovation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (6)
  - Ethics for Management, Organizations, and Society
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course I (1)
    - Specialization in Business Administration Course II (1)
  - Finance: Markets, Institutions and Instruments
    - Specialization in Business Administration Course I (Basic Course) (11)
    - Specialization in Business Administration Course II (11)
    - Specialization in Business Administration Course III (10)
    - Specialization in Business Administration Course IV (10)
    - Specialization in Business Administration Course V (13)
  - Retailing and Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (6)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (18)
  - Information Management and Control
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (3)
  - International Accounting and Controlling
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (4)
  - International Business
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (7)
    - Specialization in Business Administration Course III (7)
    - Specialization in Business Administration Course IV (7)
    - Specialization in Business Administration Course V (9)
  - International Marketing Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (7)
    - Specialization in Business Administration Course IV (17)
    - Specialization in Business Administration Course V (2)
  - Knowledge Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (4)
  - Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (13)
    - Specialization in Business Administration Course V (3)
  - Marketing and Consumer Research
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (13)
  - Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (1)
  - Human Resource Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Production Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (6)
  - Public and Nonprofit Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (5)
  - Financial Accounting and Business Taxation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (1)
  - Strategy and Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (1)
  - Supply Networks and Services
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Transport and Logistics Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (6)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (7)
  - Management and Controlling
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Management and Organizational Behavior
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (2)
  - Business Training & Education Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (3)
- Specialisation
  - Health and Social Policy
    - Course I (1)
    - Course II (2)
    - Course III (1)
    - Course IV (2)
    - Course V (2)
  - International Business Communication
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - Business Mathematics
    - Course III (1)
    - Course IV (1)
- Elective Subject
  - Labor Law
    - Elective Course (1)
  - Business Geographics
    - Elective Course I (1)
    - Elective Course II (1)
  - Designing and Programming Information Systems
    - Elective Course I (5)
    - Elective Course II (1)
  - European Business Law
    - Elective Course I (1)
    - Elective Course II (1)
  - Foreign Language Business Communication English
    - Elective Course I (2)
    - Elective Course II (7)
    - Elective Course III (2)
  - Foreign Language Business Communication French
    - Elective Course II (1)
    - Elective Course III (1)
  - Foreign Language Business Communication Italian
    - Elective Course II (1)
    - Elective Course III (1)
  - Foreign Language Business Communication Russian
    - Elective Course II (1)
    - Elective Course III (1)
  - Foreign Language Business Communication Spanish
    - Elective Course II (1)
    - Elective Course III (1)
  - Real Estate Economics and Location
    - Elective Course II (1)
  - International Economics and Development
    - Elective Course II (1)
  - IT Law
  - Mathematical Methods
    - Elective Course I (1)
    - Elective Course II (1)
  - Media Economics
  - Methods of Empirical Social Research
    - Elective Course (2)
  - Sustainable Resource Management
  - Econometrics
    - Elective Course I (4)
    - Elective Course II (3)
  - Regional Economics
  - Tax Law
  - Economy and the Environment
    - Elective Course I (2)
    - Elective Course II (2)
  - Economic and Social History
    - Elective Course (1)
  - Scientific Theory, Logic and Ethics
    - Elective Course I (1)
    - Elective Course II (1)
- Free Electives
- Bachelor's Thesis

Additional links:

All information brochures of WU

Specialization in Business Administration Course IV

17 courses in Sommer 2026 found

Courses not assigned to a course repository:

4054

PI
2

Global Marketing Research
Makri A.

6 appointments from 03/06/26 to 04/29/26

4166

PI
2

Global Marketing Communication
Sharma K.

11 appointments from 04/13/26 to 04/18/26

4225

PI
2

Global Branding
Haas-Kotzegger U.

6 appointments from 04/27/26 to 06/01/26

4257

PI
2

Retail Marketing Consulting Project
Cerha C.

9 appointments from 03/11/26 to 06/17/26

4317

PI
2

Global B-2-B Marketing
Kernthaler M.

4 appointments from 03/13/26 to 04/11/26

4363

PI
2

Marketing in Emerging Markets
Awanis S.

12 appointments from 05/06/26 to 05/15/26

4420

PI
2

Future Trends in International Business
Massatti R.

6 appointments from 03/26/26 to 06/16/26

4490

PI
2

Marketing Across Industries
Klausegger C., Scharitzer D.

8 appointments from 03/17/26 to 05/19/26

4550

PI
2

Global Media Marketing
Koppel A.

10 appointments from 04/17/26 to 05/22/26

4643

PI
2

Marketing Insights
Koller M., Marckhgott E.

12 appointments from 03/11/26 to 06/10/26

4918

PI
2

Online Content Analysis
Karpienko R.

8 appointments from 03/12/26 to 06/11/26

5441

PI
2

Revolutionize Digital Marketing Techniques with AI & Smart Tools: Convert Customers to Raving Fans
Wittmann B.

8 appointments from 04/07/26 to 06/11/26

5542

PI
2

Marketing for Start-ups
Hähnle M., Trzepizur N.

9 appointments from 03/12/26 to 06/11/26

5938

PI
2

Generative AI Applications in Marketing
Chaudhuri S., Hotz-Behofsits C.

3 appointments from 03/06/26 to 03/20/26

6097

PI
2

The Dark Side of Marketing
Koris R.

9 appointments from 04/07/26 to 04/17/26

6166

PI
2

Managing Strong Brands
Gambicorti A.

11 appointments from 03/11/26 to 05/27/26

6260

PI
2

International Marketing - Get the Real Life Experience
Zuba R.

8 appointments from 03/11/26 to 04/15/26