Master's Degree Program in Marketing (2021)

Semester

Marketing Major
- Customer Focused Management
  - Consumer Psychology (2)
  - Customer Value Management (2)
  - Marketing 360 Degrees (2)
- Marketing Study Project
  - Marketing Research Workshop (1)
  - Marketing Study Project (7)
- Current Challenges in Digital Marketing
- Marketing for a Better World
  - Marketing for a Better World I (1)
  - Marketing for a Better World II (1)
  - Marketing for a Better World III (1)
  - Marketing for a Better World IV (1)
  - Marketing for a Better World V (1)
- Advanced Topics in Marketing
  - Advanced Topics in Marketing I (2)
  - Advanced Topics in Marketing II (2)
  - Advanced Topics in Marketing III (2)
  - Advanced Topics in Marketing IV (2)
  - Advanced Topics in Marketing V (2)

Additional links:

Customer Value Management

2 courses in Sommer 2026 found

4453

PI
2

Customer Value Management A
Reutterer T., Stromberg M.

13 appointments from 03/02/26 to 05/05/26

This class is only offered in summer semesters.

4544

PI
2

Customer Value Management B
Reutterer T., Stromberg M.

13 appointments from 03/02/26 to 05/05/26

This class is only offered in summer semesters.