Bachelor's Degree Program in Business, Economics and Social Sciences (2023)

Semester

International Business Administration Major
- Business Administration
  - Finance (19)
  - Marketing (2)
  - Procurement, Logistics and Production (2)
  - Corporate Accounting and Business Planning (15)
  - Personnel Management, Leadership and Organizational Behavior (31)
  - Strategy and Innovation (5)
  - Business in Global Markets I (4)
  - Business in Global Markets II (3)
- Law
  - Fundamentals of Corporate Law (12)
- Cross-Cultural Competence and Communication
  - Cross-Cultural Competence (24)
  - Communicating in International Contexts (8)
- Foreign Language Business Communication
  - French
    - Foreign Language Business Communication I (4)
    - Foreign Language Business Communication II (3)
  - Italian
    - Foreign Language Business Communication I (1)
    - Foreign Language Business Communication II (1)
  - Russian
    - Foreign Language Business Communication I (1)
    - Foreign Language Business Communication II (1)
  - Spanish
    - Foreign Language Business Communication I (4)
    - Foreign Language Business Communication II (3)
- Access to Specialisation/Complementary Subject
- Specialisation
  - Accounting and Taxation
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Business Training
    - Course I (1)
    - Course II (2)
    - Course III (2)
    - Course IV (3)
    - Course V (3)
  - Change Management and Management Development
    - Course I (3)
    - Course II (2)
    - Course III (3)
    - Course IV (3)
    - Course V (3)
  - Data Science
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Digital Marketing
    - Course I (1)
    - Course II (2)
    - Course III (3)
    - Course IV (13)
    - Course V (3)
  - Diversity Management
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Entrepreneurship & Innovation
    - Course I (2)
    - Course II (3)
    - Course III (3)
    - Course IV (6)
    - Course V (6)
  - Ethics for Management, Organizations, and Society
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
  - Finance: Markets, Institutions and Instruments
    - Course I (11)
    - Course II (11)
    - Course III (10)
    - Course IV (10)
    - Course V (13)
  - Retailing and Marketing
    - Course I (1)
    - Course II (1)
    - Course III (6)
    - Course IV (6)
    - Course V (18)
  - Health and Social Policy
    - Course I (1)
    - Course II (2)
    - Course III (1)
    - Course IV (2)
    - Course V (2)
  - Information Management and Control
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (3)
  - International Accounting and Controlling
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (4)
  - International Business
    - Course I (1)
    - Course II (7)
    - Course III (7)
    - Course IV (7)
    - Course V (9)
  - International Business Communication
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - International Marketing Management
    - Course I (1)
    - Course II (2)
    - Course III (7)
    - Course IV (17)
    - Course V (2)
  - Knowledge Management
    - Course I (1)
    - Course II (2)
    - Course III (2)
    - Course IV (3)
    - Course V (4)
  - Management von Familienunternehmen
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Kurs IV (1)
  - Marketing
    - Course I (1)
    - Course II (1)
    - Course III (3)
    - Course IV (13)
    - Course V (3)
  - Marketing and Consumer Research
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (2)
    - Course V (13)
  - Organization
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Human Resource Management
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Production Management
    - Course I (1)
    - Course II (2)
    - Course III (4)
    - Course IV (5)
    - Course V (6)
  - Public and Nonprofit Management
    - Course I (2)
    - Course II (2)
    - Course III (3)
    - Course IV (5)
    - Course V (5)
  - Financial Accounting and Business Taxation
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course IV (0)
    - Course V (1)
  - Responsibility and Sustainability in Global Business
    - Course I (2)
    - Course II (2)
    - Course III (3)
    - Course IV (3)
    - Course V (3)
  - Responsible Management of Information Systems
    - Course I (4)
    - Course II (3)
    - Course III (4)
    - Course IV (4)
    - Course V (8)
  - Strategy and Organization
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Supply Networks and Services
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (3)
  - Sustainability Reporting
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (1)
  - Transport and Logistics Management
    - Course I (1)
    - Course II (2)
    - Course III (6)
    - Course IV (6)
    - Course V (7)
  - Management and Controlling
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Management and Organizational Behavior
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (3)
    - Course V (2)
- International Experience
  - Internship Seminar (1)
  - International Experience
- Free Electives
- Bachelor's Thesis

Additional links:

All information brochures of WU

Course V

18 courses in Sommer 2026 found

Courses not assigned to a course repository:

4025

PI
2

Consumer Behavior
Cerha C., Zniva R.

7 appointments from 04/08/26 to 06/03/26

4166

PI
2

Global Marketing Communication
Sharma K.

11 appointments from 04/13/26 to 04/18/26

4257

PI
2

Retail Marketing Consulting Project
Cerha C.

9 appointments from 03/11/26 to 06/17/26

4317

PI
2

Global B-2-B Marketing
Kernthaler M.

4 appointments from 03/13/26 to 04/11/26

4363

PI
2

Marketing in Emerging Markets
Awanis S.

12 appointments from 05/06/26 to 05/15/26

4490

PI
2

Marketing Across Industries
Klausegger C., Scharitzer D.

8 appointments from 03/17/26 to 05/19/26

4643

PI
2

Marketing Insights
Koller M., Marckhgott E.

12 appointments from 03/11/26 to 06/10/26

4918

PI
2

Online Content Analysis
Karpienko R.

8 appointments from 03/12/26 to 06/11/26

5201

PI
2

Marketing & Sales for the Future
Nindl F.

6 appointments from 03/13/26 to 04/24/26

5317

PI
2

Social Media Analytics
Hotz-Behofsits C.

3 appointments from 03/09/26 to 03/23/26

5441

PI
2

Revolutionize Digital Marketing Techniques with AI & Smart Tools: Convert Customers to Raving Fans
Wittmann B.

8 appointments from 04/07/26 to 06/11/26

5542

PI
2

Marketing for Start-ups
Hähnle M., Trzepizur N.

9 appointments from 03/12/26 to 06/11/26

5938

PI
2

Generative AI Applications in Marketing
Chaudhuri S., Hotz-Behofsits C.

3 appointments from 03/06/26 to 03/20/26

6097

PI
2

The Dark Side of Marketing
Koris R.

9 appointments from 04/07/26 to 04/17/26

6166

PI
2

Managing Strong Brands
Gambicorti A.

11 appointments from 03/11/26 to 05/27/26

6190

PI
2

Salesmanagement
Haudek C.

7 appointments from 05/08/26 to 06/05/26

6260

PI
2

International Marketing - Get the Real Life Experience
Zuba R.

8 appointments from 03/11/26 to 04/15/26

6275

PI
2

Data Literacy
Frühwirth M.

6 appointments from 04/13/26 to 05/18/26