Bachelor's Degree Program in Business, Economics and Social Sciences (2023)

Semester

Business Administration Major
- Business Administration
  - Finance (19)
  - Marketing (2)
  - Procurement, Logistics and Production (2)
  - Corporate Accounting and Business Planning (15)
  - Personnel Management, Leadership and Organizational Behavior (31)
  - Strategy and Innovation (5)
- Professional Development
  - Social Skills in Management (9)
  - Communicative Competence in Business Contexts (12)
- Law
  - Fundamentals of Corporate Law (12)
- Access to Specialisation/Complementary Subject
- Specialisation
  - Accounting and Taxation
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Business Training
    - Course I (1)
    - Course II (2)
    - Course III (2)
    - Course IV (3)
    - Course V (3)
  - Change Management and Management Development
    - Course I (3)
    - Course II (2)
    - Course III (3)
    - Course IV (3)
    - Course V (3)
  - Data Science
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Digital Marketing
    - Course I (1)
    - Course II (2)
    - Course III (3)
    - Course IV (13)
    - Course V (3)
  - Diversity Management
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Entrepreneurship & Innovation
    - Course I (2)
    - Course II (3)
    - Course III (3)
    - Course IV (6)
    - Course V (6)
  - Ethics for Management, Organizations, and Society
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
  - Finance: Markets, Institutions and Instruments
    - Course I (11)
    - Course II (11)
    - Course III (10)
    - Course IV (10)
    - Course V (13)
  - Retailing and Marketing
    - Course I (1)
    - Course II (1)
    - Course III (6)
    - Course IV (6)
    - Course V (18)
  - Health and Social Policy
    - Course I (1)
    - Course II (2)
    - Course III (1)
    - Course IV (2)
    - Course V (2)
  - Information Management and Control
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (3)
  - International Accounting and Controlling
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (4)
  - International Business
    - Course I (1)
    - Course II (7)
    - Course III (7)
    - Course IV (7)
    - Course V (9)
  - International Business Communication
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - International Marketing Management
    - Course I (1)
    - Course II (2)
    - Course III (7)
    - Course IV (17)
    - Course V (2)
  - Knowledge Management
    - Course I (1)
    - Course II (2)
    - Course III (2)
    - Course IV (3)
    - Course V (4)
  - Management von Familienunternehmen
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Kurs IV (1)
  - Marketing
    - Course I (1)
    - Course II (1)
    - Course III (3)
    - Course IV (13)
    - Course V (3)
  - Marketing and Consumer Research
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (2)
    - Course V (13)
  - Organization
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Human Resource Management
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Production Management
    - Course I (1)
    - Course II (2)
    - Course III (4)
    - Course IV (5)
    - Course V (6)
  - Public and Nonprofit Management
    - Course I (2)
    - Course II (2)
    - Course III (3)
    - Course IV (5)
    - Course V (5)
  - Financial Accounting and Business Taxation
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course IV (0)
    - Course V (1)
  - Responsibility and Sustainability in Global Business
    - Course I (2)
    - Course II (2)
    - Course III (3)
    - Course IV (3)
    - Course V (3)
  - Responsible Management of Information Systems
    - Course I (4)
    - Course II (3)
    - Course III (4)
    - Course IV (4)
    - Course V (8)
  - Strategy and Organization
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Supply Networks and Services
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (3)
  - Sustainability Reporting
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (1)
  - Transport and Logistics Management
    - Course I (1)
    - Course II (2)
    - Course III (6)
    - Course IV (6)
    - Course V (7)
  - Management and Controlling
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Management and Organizational Behavior
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (3)
    - Course V (2)
- Specialization
  - Accounting and Taxation
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Business Training
    - Course I (1)
    - Course II (2)
    - Course III (2)
    - Course IV (3)
    - Course V (3)
  - Change Management and Management Development
    - Course I (3)
    - Course II (2)
    - Course III (3)
    - Course IV (3)
    - Course V (3)
  - Data Science
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Digital Marketing
    - Course I (1)
    - Course II (2)
    - Course III (3)
    - Course IV (13)
    - Course V (3)
  - Diversity Management
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Entrepreneurship & Innovation
    - Course I (2)
    - Course II (3)
    - Course III (3)
    - Course IV (6)
    - Course V (6)
  - Ethics for Management, Organizations, and Society
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
  - Finance: Markets, Institutions and Instruments
    - Course I (11)
    - Course II (11)
    - Course III (10)
    - Course IV (10)
    - Course V (13)
  - Retailing and Marketing
    - Course I (1)
    - Course II (1)
    - Course III (6)
    - Course IV (6)
    - Course V (18)
  - Health and Social Policy
    - Course I (1)
    - Course II (2)
    - Course III (1)
    - Course IV (2)
    - Course V (2)
  - Information Management and Control
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (3)
  - International Accounting and Controlling
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (4)
  - International Business
    - Course I (1)
    - Course II (7)
    - Course III (7)
    - Course IV (7)
    - Course V (9)
  - International Business Communication
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - International Marketing Management
    - Course I (1)
    - Course II (2)
    - Course III (7)
    - Course IV (17)
    - Course V (2)
  - Knowledge Management
    - Course I (1)
    - Course II (2)
    - Course III (2)
    - Course IV (3)
    - Course V (4)
  - Management von Familienunternehmen
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Kurs IV (1)
  - Marketing
    - Course I (1)
    - Course II (1)
    - Course III (3)
    - Course IV (13)
    - Course V (3)
  - Marketing and Consumer Research
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (2)
    - Course V (13)
  - Organization
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Human Resource Management
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Production Management
    - Course I (1)
    - Course II (2)
    - Course III (4)
    - Course IV (5)
    - Course V (6)
  - Public and Nonprofit Management
    - Course I (2)
    - Course II (2)
    - Course III (3)
    - Course IV (5)
    - Course V (5)
  - Financial Accounting and Business Taxation
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course IV (0)
    - Course V (1)
  - Responsibility and Sustainability in Global Business
    - Course I (2)
    - Course II (2)
    - Course III (3)
    - Course IV (3)
    - Course V (3)
  - Responsible Management of Information Systems
    - Course I (4)
    - Course II (3)
    - Course III (4)
    - Course IV (4)
    - Course V (8)
  - Strategy and Organization
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Supply Networks and Services
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (3)
  - Sustainability Reporting
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (1)
  - Transport and Logistics Management
    - Course I (1)
    - Course II (2)
    - Course III (6)
    - Course IV (6)
    - Course V (7)
  - Management and Controlling
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Management and Organizational Behavior
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (3)
    - Course V (2)
- Specialization
  - Accounting and Taxation
  - Business Training
  - Change Management and Management Development
  - Data Science
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
  - Digital Marketing
  - Diversity Management
  - Entrepreneurship & Innovation
  - Ethics for Management, Organizations, and Society
  - Finance: Markets, Institutions and Instruments
  - Retailing and Marketing
  - Health and Social Policy
  - Information Management and Control
  - International Accounting and Controlling
  - International Business
  - International Business Communication
  - International Marketing Management
  - Knowledge Management
  - Management von Familienunternehmen
    - Kurs IV (1)
  - Marketing
  - Marketing and Consumer Research
  - Organization
  - Human Resource Management
  - Production Management
  - Public and Nonprofit Management
  - Financial Accounting and Business Taxation
  - Responsibility and Sustainability in Global Business
  - Responsible Management of Information Systems
  - Strategy and Organization
  - Supply Networks and Services
  - Sustainability Reporting
  - Transport and Logistics Management
  - Management and Controlling
  - Management and Organizational Behavior
- Complementary Subject
  - Accounting and Taxation
  - Business Training
    - Course I (1)
    - Course II (2)
  - Change Management and Management Development
    - Course I (3)
    - Course II (2)
  - Data Science
    - Course I (2)
    - Course II (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Course I (2)
    - Course II (2)
  - Digital Marketing
    - Course I (1)
    - Course II (2)
  - Diversity Management
    - Course I (2)
    - Course II (2)
  - Entrepreneurship & Innovation
    - Course I (2)
    - Course II (3)
  - Ethics for Management, Organizations, and Society
    - Course I (1)
    - Course II (1)
  - Finance: Markets, Institutions and Instruments
    - Course I (11)
    - Course II (11)
  - Retailing and Marketing
    - Course I (1)
    - Course II (1)
  - Health and Social Policy
    - Course I (1)
    - Course II (2)
  - Information Management and Control
    - Course I (1)
    - Course II (1)
  - International Accounting and Controlling
    - Course I (1)
    - Course II (1)
  - International Business
    - Course I (1)
    - Course II (7)
  - International Business Communication
    - Course I (2)
    - Course II (2)
  - International Marketing Management
    - Course I (1)
    - Course II (2)
  - Knowledge Management
    - Course I (1)
    - Course II (2)
  - Management von Familienunternehmen
    - Course I (1)
    - Course II (1)
  - Marketing
    - Course I (1)
    - Course II (1)
  - Marketing and Consumer Research
    - Course I (1)
    - Course II (1)
  - Organization
    - Course I (1)
    - Course II (1)
  - Human Resource Management
    - Course I (2)
    - Course II (2)
  - Production Management
    - Course I (1)
    - Course II (2)
  - Public and Nonprofit Management
    - Course I (2)
    - Course II (2)
  - Financial Accounting and Business Taxation
    - Course I (2)
    - Course II (2)
    - Course III (2)
  - Law and Business
  - Responsibility and Sustainability in Global Business
    - Course I (2)
    - Course II (2)
  - Responsible Management of Information Systems
    - Course I (4)
    - Course II (3)
  - Debates in Economics
    - Course IV (6)
  - Tax Law
    - Course IV (2)
  - Strategy and Organization
    - Course I (1)
    - Course II (1)
  - Supply Networks and Services
    - Course I (1)
    - Course II (1)
  - Sustainability Reporting
    - Course I (1)
    - Course II (1)
  - Transport and Logistics Management
    - Course I (1)
    - Course II (2)
  - Management and Controlling
    - Course I (2)
    - Course II (2)
  - Management and Organizational Behavior
    - Course I (1)
    - Course II (1)
  - Economic History
  - Business Mathematics
  - Economy and Society
    - Course V (2)
- Courses Abroad
- Free Electives
  - Cross-Cultural Competence (24)
- Bachelor's Thesis

Additional links:

All information brochures of WU

Course IV

13 courses in Sommer 2026 found

Courses not assigned to a course repository:

4166

PI
2

Global Marketing Communication
Sharma K.

11 appointments from 04/13/26 to 04/18/26

4257

PI
2

Retail Marketing Consulting Project
Cerha C.

9 appointments from 03/11/26 to 06/17/26

4317

PI
2

Global B-2-B Marketing
Kernthaler M.

4 appointments from 03/13/26 to 04/11/26

4363

PI
2

Marketing in Emerging Markets
Awanis S.

12 appointments from 05/06/26 to 05/15/26

4490

PI
2

Marketing Across Industries
Klausegger C., Scharitzer D.

8 appointments from 03/17/26 to 05/19/26

4643

PI
2

Marketing Insights
Koller M., Marckhgott E.

12 appointments from 03/11/26 to 06/10/26

4918

PI
2

Online Content Analysis
Karpienko R.

8 appointments from 03/12/26 to 06/11/26

5441

PI
2

Revolutionize Digital Marketing Techniques with AI & Smart Tools: Convert Customers to Raving Fans
Wittmann B.

8 appointments from 04/07/26 to 06/11/26

5542

PI
2

Marketing for Start-ups
Hähnle M., Trzepizur N.

9 appointments from 03/12/26 to 06/11/26

5938

PI
2

Generative AI Applications in Marketing
Chaudhuri S., Hotz-Behofsits C.

3 appointments from 03/06/26 to 03/20/26

6097

PI
2

The Dark Side of Marketing
Koris R.

9 appointments from 04/07/26 to 04/17/26

6166

PI
2

Managing Strong Brands
Gambicorti A.

11 appointments from 03/11/26 to 05/27/26

6260

PI
2

International Marketing - Get the Real Life Experience
Zuba R.

8 appointments from 03/11/26 to 04/15/26