• Influence of values, mindset and beliefs on perception & communication  
• Basics of nine value levels based on Spiral Dynamics 
• Your personal value levels and impact on communication, team work and organizational culture 
• Impact of value level on brand identity and marketing 
• 2 aspects of leading: leading myself and leading others  
• Final team assignment presentation  
• Learnings, reflexion, feedback  

After completing this course, the students 
• experienced and applied how values, mindset and beliefs influence thoughts, emotions and behavior 
• worked with the nine levels of values in marketing and applied the findings in different marketing projects 
• understand their own value level and impact on team members 
• understand group dynamics and self-leadership

100% attendance is required (if the course or parts of it take place online, attendance is checked through camera on, it is obligatory during whole online time)

• theory input
• exercises to transfer theory into practice
• team tasks
• reflections & feedback

15%: Active participation in (online) class (either team or individual evaluation)
35%: Homeworks - individual evaluation
50%: Written team assignment with deadline (team evaluation)

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