Marketing 360 Degrees offers students the opportunity to revisit and integrate key marketing domains covered throughout their studies and to apply this knowledge in real-world contexts.

The course provides a 360-degree perspective on marketing, connecting academic knowledge with business practice and societal challenges. Students reflect on how marketing interacts with multiple stakeholders, including companies, consumers, and society, and how it can contribute to sustainable and responsible decision-making.

A central aim of the course is to generate societally relevant knowledge together with students and to prepare them for an uncertain professional future. To this end, the course fosters future skills such as adaptability, digital literacy, and complex problem-solving. Students critically engage with topics such as sustainability, ESG, digital transformation, and the broader societal impact of marketing.

Key course elements include the Marketing Safari, where students analyze real-world marketing activities in the city, and the Conference Days, where alumni share insights into their professional journeys and current industry practices. Together, these elements support the transition from academic learning to professional practice.

Upon successful completion of the course, students will be able to:

1. Integrate Marketing Knowledge
   Synthesize and connect knowledge from different areas of marketing covered throughout the Master’s program.
2. Apply Marketing Concepts in Practice
   Apply marketing theories and frameworks to real-world contexts, particularly in analyzing marketing activities observed during the Marketing Safari.
3. Evaluate Societal and ESG Implications
   Critically assess the societal impact of marketing practices, including issues related to sustainability, ESG, and responsible marketing.
4. Develop Future-Oriented Skills
   Strengthen key future skills such as adaptability, digital literacy, and complex problem-solving in the context of evolving marketing environments.
5. Think Critically and Systemically
   Analyze and evaluate marketing strategies from multiple perspectives, considering business objectives, consumer behavior, and societal consequences.
6. Collaborate and Communicate Effectively
   Work effectively in teams, communicate insights clearly, and present complex ideas in an engaging and structured manner.
7. Gain Industry Insights
   Develop an understanding of current marketing practices and career paths through direct interaction with alumni during the Conference Days.
8. Build Professional Networks
   Engage with alumni to build meaningful connections and gain insights into potential career opportunities.
9. Enhance Career Readiness
   Reflect on personal interests, strengths, and career aspirations, and develop a clearer understanding of potential professional pathways in marketing.
10. Engage in Reflective Practice
    Reflect on personal learning, critically evaluate experiences throughout the course, and derive implications for future professional development.

80% attendance required. If you miss (parts of) a class, please send us an e-mail beforehand.

Various teaching/learning methods are used within this course:

• Linking Theory and Practice
• Observation and Critical Thinking
• Group Work
• Presentation and Discussion
• Guest Speaker Sessions
• Q&A 
• Networking Opportunities 
• Peer-to-Peer Discussions

Grade Key:

90,00 - 100,00%: Excellent (1)

80,00 - 89,99%: Good (2)

70,00 - 79,99%: Satisfactory (3)

60,00 - 69,99%: Sufficient (4)

0 - 59,99%: Fail (5)

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