This business project course focuses on corporate entrepreneurship, sustainability, and international business development. Using the WU Business Case Challenge, students work on one of three real-life corporate challenges, developing ideas and business cases in groups. As part of the group work, students analyze a business, develop an innovative solution and scale it to an international market. The course provides students with academic support in this business case development. Teams are encouraged to submit their work to compete in the business case challenge.

The course offers a unique opportunity to work on real-life business issues, connect with leading Austrian companies, and train your international business skills.

• learn to analyze internationalization opportunities from a business point of view
• learn to analyze internationalization opportunities from a sustainability view;
• learn to develop a business case for an innovation;
• pitch your business case to experts;

Attendance in all sessions is mandatory

This course uses a combination of different teaching methods, such as

• Theory input
• Guest speaker sessions
• Skill sessions
• Coachings
• Student presentations and
• Peer feedback

•      Final Report &Presentation                                                        
  • 20 min Presentation (20%)
  • Powerpoint Report (30%)
  • Peer Review Group (10%)
• Coaching preparedness /& engagement (20%)
• Social Media Pitch for your Project  (10%)
• Participation in class (10%)

No requirements

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International Business Foundations (Course 1), International Business Applications (Course 2)

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