In this course, studenst explore the why, what, and how of digital business models, illustrated through real-world examples. We examine how organizations use digital technologies to optimize existing value propositions or create entirely new ones for their customers and users.

After establishing why enterprises must transform their business models to meet the challenges of the modern digital economy, we introduce a five-model framework that supports effective digital transformation. Students will then apply this framework to a company of their choice. 

By the end of the course, students will be able to:

• Explain why enterprises must transform faster and more effectively, leveraging data to create value and remain competitive in a rapidly changing digital economy.

• Identify the drivers of business value growth and describe how co-creation, innovation, service design, and digital transformation contribute to it.

• Navigate the journey from strategy to execution, demonstrating how to achieve business transformation that delivers value to customers, partners, and stakeholders within a digital ecosystem.

• Apply a five-model framework to analyze and support a real-world case of business transformation in the digital economy.

Attendance of minimum 80%  of the sessions  is mandatory.

• Lectures
• in calss case studies
• Discussions

(Individual) Class Participation (10%): During the sessions

Students are expected to be prepared for the in-class case study discussion. Class participation will be based on students’ ability to answer lecturer’s questions and/or contribute to course discussion. No participation will be graded with “0”.

(Group) Written Assignment (20%): Due two weeks after course end

Students will develop a new or optimized digital business idea for a company of their choice, using and applying the course’s five models. The resulting concept should address supply chain challenges, follow a clear and logical flow, be evidence-based, include concrete recommendations, and be concise and written in plain English.

(Group) Video Assignment (10%): Due two weeks after course end

Students will produce a 5 to 10-min. video pitching the business idea developed in their written assignment, requesting funds from investors.

(Individual) Exam (60%): At the last session

Grading scale:

- Excellent (1): 90% - 100.0%

- Good (2): 80% - <90%

- Satisfactory (3): 70% - <80%

- Sufficient (4): 60.0% - <70%

- Fail (5): <60.0%

• Author: Nicholas D. Evans Title: Mastering Digital Business Publisher: BCS Remarks: 1. Auflage Year: 2017
• Author: Julie Choo, Graham Christison Title: The Strategy Journey Publisher: Stratability Academy Edition: 1. Auflage Year: 2020

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