The course Future Trends in International Business will discuss the following topics:

• Strategic foresight and brand management as the front end of innovation for international business
• The interface between trend-management and innovation management
• Innovation mindset and related process frameworks like human-centered design

After having participated in the course, the students will:

• Understand the role and relevance of trend-management as an interface between innovation management and strategy
• Have heard about and discussed the most current trends relevant for international business
• Be able to follow the trend-management path from observation to understanding to transfer
• Have learned about international best practice examples in trend-management

Please note that the first and last sessions/days are mandatory. If you do not attend the first session, you will be de-registered from the course. In order to obtain a grade for the course, students must attend at least 90% of the course. An absence of 2 hours is permitted. 

• The course´s main format is class discussion and case studies.
• Lectures on different topics are given by guest speakers.
• Two group assignments and presentations have to be prepared and held by students.

Students will be evaluated on the basis of:

•  Presentations of group work (60%)
•  Peer review (15%)
•  Participation in class (25%)

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rene.massatti@wu.ac.at