This course explores how rhetorical devices are used to shape meaning, authority, and persuasion in organizational contexts, using examples from both business and politics. Drawing upon cases of corporate wrongdoing, institutional crises, and political discourse, the course examines how linguistic and multimodal features are used to alter public perception and legitimise actions. Building upon traditional and contemporary rhetorical theory, students will analyse spoken, written, and visual discourse produced by companies, political actors, and public institutions. Emphasis is placed on critical analysis, ethical reflection, and research-informed discussion, enabling students to identify persuasive strategies and evaluate their social and organizational consequences.

On successful completion of the course, students will be able to:

·         Identify specific linguistic features that carry out persuasive work in organizational discourse

·         Integrate rhetorical theory with empirical research findings

·         Communicate complex ideas clearly in academic discussion and presentation formats

·         Critically reflect on both the ethical and strategic implications of employing rhetorical devices in organizational practice

80% of the contact hours. Attendance is a requirement to pass this course. However, as a concession, you may miss up to 20% of the total class time. If you miss any more, you will no longer be able to pass. These conditions apply whatever the reasons for your absences may be. If you are going to be absent, please email in advance to let us know.

The course combines lectures with hands-on analyses, student presentations, and critical thinking exercises. During each class, you will actively participate in discussion and critically reflect on the concepts introduced.

Participation in class (20%)
Group presentation on analytical task (40%)
Short piece of writing (40%)

Each form of assessment will be graded 1-5. This will be converted from percentages as follows:

Below 60% à 5
60-69% à 4
70-79% à 3
80-89% à 2
90-100% à 1

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For any queries please contact mathew.gillings@wu.ac.at.