| Subtitle: | Neuproduktentwicklung |
| Instructors: | Dr. Bernhard Goldberger, ao.Univ.Prof. Dr. Andreas Mild |
| Type: | PI |
| Weekly hours: | 2 |
| Members (max.): | 28 |
| Registration period: | 12/03/08 to 12/08/08 |
- Class objective(s) (learning outcomes)
- Vermittlung von quantitativen Modellen und Techniken der Neuproduktentwicklung
- Prerequisites according to degree program
- keine
- Teaching and learning method(s)
- Vortrag, Fallstudien
- In case of restricted admission; selection criteria
- keine
- Criteria for successful completion
- Mitarbeit(5%), Fallstudien(35%), Prüfung(60%),
- Availability of instructor(s) for contact by students
- e-mail, Sprechstunde
| Day | Date | Time | Room |
|---|---|---|---|
| Wednesday | 12/10/08 | 03:00 PM - 08:00 PM | PC A314 (Taudes/Jammernegg) |
| Wednesday | 12/17/08 | 03:00 PM - 08:00 PM | PC A314 (Taudes/Jammernegg) |
| Wednesday | 01/07/09 | 03:00 PM - 08:00 PM | PC A314 (Taudes/Jammernegg) |
| Wednesday | 01/14/09 | 03:00 PM - 08:00 PM | PC A314 (Taudes/Jammernegg) |
| Friday | 01/23/09 | 04:30 PM - 06:30 PM | PC A314 (Taudes/Jammernegg) |
Syllabus:
1. Einheit: 1. Zwischentest, STP-Ansatz, Modelle für die Segmentierung
2. Einheit: Targeting, Positioning
3. Einheit: Deli
4. Einheit: Response Models, Conjoint Analyse
Literatur Einstiegstest:
Albers, S., Skiera, B. (1999), "Regressionsanalyse", in: Herrmann, A., Homburg, C. (Hrsg.), "Marktforschung. Grundlagen - Methoden - Anwendungen", Wiesbaden, S. 205-236.
Lilien, G., Rangaswamy, A.: Marketing Engineering, Addison Wesely , 1997 (Kapitel 3-7).
Hossoy, I., Papalambros, P., Gonzalez, R., Aitken, Th., "Modeling customer perceptions of craftmanship in vehicle interior design, Proceedings of the TMCE 2004, April 12-16, 2004.
| Unit | Date | Contents |
|---|---|---|
| 1 | 10.12.2008 | 1. Zwischentest, STP |
| 2 | 17.12.2008 | Positionierung, DELI |
| 3 | 7.1.2009 | Positionierung, DELI |
| 4 | 14.1.2009 | Conjoint, Response Modelle |
Lilien, G., Rangaswamy, A.: Marketing Engineering, Addison Wesely, 1997; Content relevant for class examination: Ja; Content relevant for degree examination: Keine Angabe; Recommendation: Unbedingt notwendige Studienliteratur für alle Studierenden
Albers, S., Skiera, B.: Regressionsanalyse, 1999; Content relevant for class examination: Ja; Content relevant for degree examination: Ja; Recommendation: Unbedingt notwendige Studienliteratur für alle Studierenden
Hossoy, I., Papalambros, P., Gonzalez, R., Aitken, Th.: Modeling customer perceptions of craftmanship in vehicle interior design, 2004; Content relevant for class examination: Ja; Content relevant for degree examination: Ja; Recommendation: Unbedingt notwendige Studienliteratur für alle Studierenden
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