2009 - Specialisation in BA EM A: Advanced Topics V - Information Systems
Subject(s) Diploma Programs
Specialisation in BA EM A: Advanced Topics V - Information Systems
IT Specialisation Area: Advanced Topics V - Electronic Commerce
Subtitle:E-Commerce Standardsoftware
Instructors:Mag. Sylvia Geyer, Dr. Rainer Kegel, Dr. Barbara Krumay, MSc., Mag. Gudrun Schütz, Mag.(FH) Christoph Zauner
Type:PI
Weekly hours:2
Members (max.):30
Registration period:08/18/08 to 10/15/08
Class objective(s) (learning outcomes)
Students should be familiar with the basic theory as well as the implementation of e-commerce packaged software.
Teaching and learning method(s)
Theory presentation
Hands-on sessions
Homework
Group discussion
In case of restricted admission; selection criteria
Basic knowledge in modelling (Grundzüge der Modellierung)
Advanced skills in webengineering
Criteria for successful completion
Case study
Presentation
Final exam
Availability of instructor(s) for contact by students
e-mail: mailto:lotr@alice.wu-wien.ac.at
office hours: Thursday, 9.30am to 11am
Miscellaneous
All material will be available at learn@wu
Detailed schedule
Day Date Time Room
Tuesday 10/14/08 09:00 AM - 01:00 PM H 2.21 (A)
Tuesday 10/14/08 11:00 AM - 01:00 PM 2H316 (Neumann/Spiekermann/Bernroider)
Tuesday 10/28/08 09:00 AM - 01:00 PM H 2.21 (A)
Tuesday 10/28/08 11:00 AM - 01:00 PM 2H316 (Neumann/Spiekermann/Bernroider)
Tuesday 11/11/08 09:00 AM - 01:00 PM H 2.21 (A)
Tuesday 11/11/08 11:00 AM - 01:00 PM 2H316 (Neumann/Spiekermann/Bernroider)
Tuesday 11/25/08 09:00 AM - 01:00 PM H 2.21 (A)
Tuesday 11/25/08 11:00 AM - 01:00 PM 2H316 (Neumann/Spiekermann/Bernroider)
Tuesday 12/09/08 09:00 AM - 01:00 PM H 2.21 (A)
Tuesday 12/09/08 11:00 AM - 01:00 PM 2H316 (Neumann/Spiekermann/Bernroider)
Tuesday 12/16/08 09:00 AM - 01:00 PM 2H215 (Neumann/Spiekermann/Bernroider)
Tuesday 12/16/08 10:00 AM - 01:00 PM 2H316 (Neumann/Spiekermann/Bernroider)
Tuesday 01/20/09 09:00 AM - 01:00 PM H 2.21 (A)
Tuesday 01/20/09 11:00 AM - 01:00 PM 2H316 (Neumann/Spiekermann/Bernroider)
Tuesday 01/27/09 11:00 AM - 01:00 PM 2H215 (Neumann/Spiekermann/Bernroider)
Contents

The course gives an overview on functionalities of e-commerce packaged software. The basic information about the business processes in B2C e-commerce is presented and supported by a case study.

Unit Date Contents
1 14.10.2008 Introduction to B2C e-commerce packaged software.
Configuration basics (hands-on)
2 28.10.2008 Product policy
Part I:
Introduction to decision areas of IT-supported product policy
Online Shopping Process
Electronic Product Catalogs
Product Configuration
Brand Management
Characteristics of Product Programs
Product Search
Presentation of Products

Part II (Hands-on):
Implementation of a product catalog
Categorization of products
Product Configuration
Meta Tags Definition

3 11.11.2008 Price
Part I:
Areas of price policy
Packaged software supporting price policy
Pricing Process
Methods to estimate demand
Competitor analysis

Part II (Hands-on):
Taxes & Zones
Discounts
Gifts

4 25.11.2008 Distribution
Part I:
Decision Areas of IT-supported Distribution Policy
Order Process
Delivery
Payment
Digital Goods

Part II: (Hands-on)
Delivery and Delivery Options
Payment Methods
Digital Goods

5 09.12.2008 Promotion pt. 1 - Internet Marketing
Part I:
Introduction to Internet Marketing & Online Communication
ICommuncication channels:
Website - Online Advertising - Search Engine Marketing - Email Marketing -
Affiliate Marketing - Social Media Optimization
Supporting ZenCart modules

Part II (Hands-On):
Keyword research
Analyze effects with Google Analytics

6 16.12.2008 Promotion pt. 2
CRM - Customer Relationship Management
Part I:
Definition
Classification
Functionality
Business Processes

Part II (Hands-On):
Implementation of a specific process based on packaged software

Recommended Literature:
Wirtschaftsinformatik I (Hansen/Neumann)
Marketing Management (Kotler/Keller)
A Study of Mainstream Features of CRM System and Evaluation Criteria, Melissa C. Lin, 2003 (http://www.etcs.ipfw.edu/~linm/publications/asee2003_1135.pdf)

7 20.01.2008 Presentations
8 By announcement Final exam
Literature

Hansen, H. R.; Neumann, G.:: Wirtschaftsinformatik 1, Lucius & Lucius, 9, 2005; Content relevant for class examination: Ja; Content relevant for degree examination: Keine Angabe; Recommendation: Unbedingt notwendige Studienliteratur für alle Studierenden

Kotler, P.;Keller, K. L.:: Marketing Management, Pearson Education, 12e, 2006; Content relevant for class examination: Ja; Content relevant for degree examination: Keine Angabe; Recommendation: Unbedingt notwendige Studienliteratur für alle Studierenden



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