| Instructors: | Univ.Prof. Dr.Dr.h.c. Edeltraud Hanappi-Egger |
| Type: | PI |
| Weekly hours: | 2 |
| Members (max.): | 2 |
| Registration period: | 02/05/10 to 03/04/10 |
- Class objective(s) (learning outcomes)
- The topic of this course is the exploration of gendered images in popular and everyday media like TV or different formats on the Internet in the era of Web 2.0.
- Teaching and learning method(s)
- This semester the course will take part as a workshop in cooperation with Prof. Richard, a guest researcher from the University of Frankfurt.
- Criteria for successful completion
- - Group presentation of a clip analysis and
- Interview at the end of the course: bring your own clip with you (advertising or video clip, YouTube Clip (most viewed, favorite, most discussed) - Availability of instructor(s) for contact by students
- email: mailto:Edeltraud.Hanappi-Egger@wu-wien.ac.at
| Day | Date | Time | Room |
|---|---|---|---|
| Monday | 03/15/10 | 10:00 AM - 01:00 PM | SR 2.27 (B) |
| Tuesday | 03/16/10 | 10:00 AM - 01:00 PM | VR Bibl. I (A) |
| Tuesday | 03/16/10 | 02:00 PM - 06:00 PM | SR 5.43 (A) |
| Wednesday | 03/17/10 | 10:00 AM - 01:00 PM | SR 2.17 (A) |
| Wednesday | 03/17/10 | 03:00 PM - 06:00 PM | SR 2.25 (B) |
| Thursday | 03/18/10 | 10:00 AM - 01:30 PM | SR 2.25 (B) |
| Friday | 03/19/10 | 10:00 AM - 01:00 PM | SR 2.27 (B) |
The main content of this course are two forms of moving images that can be used as marketing tools. In video clips this intention is often hidden. Not all clips broadcasted frequently are focused on gender explicitly although it is common to view gender relations in nearly every TV ad because consumers´ goods are seldom gender neutral. The course indicates a lot of examples and introduces the method of interpreting these kinds of images with regard to the production context. The participants will be able to conduct an analysis on their own and present it at the end of the course. Students will work together in small working groups to intensify the research by means of clips.
| Unit | Date | Contents |
|---|---|---|
| 1 | 15.03.2010 |
General introduction to the field Clip history and aim of the course |
| 2 | 16.03.2010 |
Economic conditions clip music-video and TV advertising Connectivity: popular culture advertising Art-film clip examples with gender focus, introduction to pictorial clip analysis Individual research and free discussions in small working groups |
| 3 | 17.03.2010 |
Guided group analysis of clips, focused exercises on examples IKEA, Siemens X-libri and new campaigns |
| 4 | 18.03.2010 |
Group analysis presentations, presenting of the results of a critical analysis Research in small working groups, collecting of examples, Analysis II |
| 5 | 19.03.2010 | Interviews on chosen clips from own cultural background and home countries, individual final exams on a chosen clip |
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