| Instructors: | Dr. Thorsten Lambertus, Univ.Prof. Dr.habil. Christopher Lettl |
| Type: | PI |
| Weekly hours: | 2 |
| Members (max.): | 9 |
| Registration period: | 09/23/10 to 09/24/10 |
- Class objective(s) (learning outcomes)
- - Critical awareness of core issues in Open Innovation and at the interface to relevant other fields (e.g. strategy, marketing, organization).
- Specialized problem-solving skills required to master core challenges in Open Innovation.
Specifically:
- To make a decision regarding if, when and how to adopt a strategically important technology from outside.
- To learn how to introduce and conduct Lead User research to understand future customer and market needs. Also, to discuss the potential of customer input in innovation strategy formulation.
- To show the delicate balance between issues of authority, expertise, community consensus and norms of behaviour in a distributed setting. To discuss success and failure modes in online communities
- Exploring issues of community-based innovation and product development in a consumer- focused marketplace - Prerequisites according to degree program
- Anmeldung/Absolvierung GK1 / Kurs 1 (Core Lecture 1)
- Teaching and learning method(s)
- Team Assignments, Präsentation und Diskussion der Gruppenarbeiten im Plenum
- In case of restricted admission; selection criteria
- Studierende der SBWL Entrepreneurship und Innovation
- Criteria for successful completion
- Mitarbeit während des Semesters
Projektverlauf (Mitarbeit im Seminar, Engagement, Pünktlichkeit, Protokolle, ...)
Projektergebnis (Qualität der Gruppenarbeiten/-lösungen)+/- Gruppeninterne Bewertung (Peer-Rating)
--> Kein Bestandteil der Bewertung darf negativ sein! - Availability of instructor(s) for contact by students
- Terminvereinbarung per E-Mail an Professor Lettl (mailto:christopher.lettl@wu.ac.at) oder das Sekretariat (mailto:elisabeth.brunner@wu.ac.at)
| Day | Date | Time | Room |
|---|---|---|---|
| Thursday | 10/14/10 | 02:00 PM - 03:30 PM | SR 2.17A (A) |
| Thursday | 10/28/10 | 12:00 PM - 05:00 PM | SR 2.17A (A) |
| Thursday | 11/25/10 | 02:00 PM - 07:00 PM | SR 2.17A (A) |
| Thursday | 12/02/10 | 02:00 PM - 07:00 PM | SR 2.17A (A) |
| Thursday | 12/16/10 | 02:00 PM - 08:00 PM | SR 2.17A (A) |
Rapid advances in information and communication technologies, increased technological complexity, increased customer demands as well as shorter product life cycles have triggered new organizational forms for innovation and entrepreneurship. These forms can be characterized by being more open, distributed, collaborative, and democratized than traditional models of innovation and entrepreneurship.
This course applies a problem-based teaching approach exploring core challenges that companies or institutions face when opening up their innovation processes. These challenges are explored using Harvard Business School Case Studies.
| Unit | Date | Contents |
|---|---|---|
| 1 | 14.10.2010 | Introduction and Kick-Off Session |
| 2 | 28.10.2010 | Case on opportunity evaluation and exploitation of emerging technologies |
| 3 | 11.11.2010 | Case on lead users as a source of novel products |
| 4 | 25.11.2010 | Case on free revealing and innovation in peer communities |
| 5 | 16.12.2010 | Case on community-based business models |
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