Instructors:	Dr. Elisabeth Götze
Type:	PI
Weekly hours:	2
Members (max.):	25
Registration period:	09/20/10 to 09/27/10

Class objective(s) (learning outcomes)

After completing this course, students will be able to:

• Realize the challenges a global company is facing in an international market environment and ways it can deal with them
• Understand key theoretical concepts including insights into latest research findings in international management
• Utilize these concepts in a correct manner to solve managerial challenges in international management
• Organize teamwork and strengthen their presentation skills
• Develop critical thinking and defend their developed arguments

Teaching and learning method(s)

We will use lectures, cases, group presentations, videos, and class discussions.

Criteria for successful completion

Individual-level:
10% Peer rating
On an individual basis, group members are asked to evaluate the contribution of fellow group members to the work process (in terms of contributing to the content but also to workflow issues).
5% Class participation
To reward students for actively participating in the course, 5% of the grade is devoted to this. Participation is evaluated on activity during the session (participating in discussions, raising interesting issues etc.). Recognizing the fact that this course is a learning environment, questions/answers are not based on whether they are right or wrong, but meaningful, inspiring and thought provoking for the group overall.
50% Exam
At the end of the course, the knowledge acquired is tested within an exam. The exam contains mini-essay questions which test how well students can apply the knowledge acquired to practical international marketing challenges.

Group-level:
Teams consisting of 3-4 students have to accomplish some tasks in the course of this class.
35% Group work
In particular, you must do two case analyses (à 5 pages plus references and appendix if applicable) and present one of these in class (20 minutes). You will be acredited maximum 10% (case analysis) respectively 15% (case analysis plus presentation) for these. Moreover, you must present on a topic specified in accordance with the lecturer (20 minutes). Here you can achieve maximum 10%. For both presentations, pls. bring handout slides to class (printed version - for the lecturer only).

Grading Scheme (Total 100%)
100-89% - 1
88-76% - 2
75-63% - 3
62-50% - 4
below 50% - failed

Availability of instructor(s) for contact by students

For administrative matters, pls. contact Christa Karner (mailto: mailto:christa.karner@wu.ac.at).
For all other issues, pls. send an email to Dr. Götze (mailto:elisabeth.goetze@wu.ac.at).

Miscellaneous

THIS COURSE IS EQUIVALENT TO OTHER COURSES IN INTERNATIONAL MANAGEMENT AT THE WU. PLEASE MAKE SURE TO REGISTER FOR ONE OF THESE ONLY.
Please attend classes regularly; attendance of the first session is indispensable because of group building etc.
All material for this course will be available via the learn@wu platform.

Day	Date	Time	Room
Monday	10/11/10	01:00 PM - 04:30 PM	H 4.41 (C)
Monday	10/18/10	01:00 PM - 04:30 PM	H 4.41 (C)
Monday	10/25/10	01:00 PM - 04:30 PM	H 4.41 (C)
Monday	11/08/10	01:00 PM - 04:30 PM	H 4.41 (C)
Monday	11/15/10	01:00 PM - 04:30 PM	H 2006A (UZA 3)
Monday	11/22/10	01:00 PM - 04:30 PM	H 4.41 (C)
Monday	11/29/10	01:00 PM - 04:30 PM	H 2006A (UZA 3)
Monday	12/06/10	01:00 PM - 02:30 PM	H 4.41 (C)

We will especially focus on the chances and challenges managers in IB face today, e.g., the global environment, and the specific role of culture in this context; entry strategies in new markets including potential alliances; organizational issues and control systems in international management.

Unit	Contents
1	Introduction Video: Debate on Globalization Assessing the Global Environment
2	Presentation 1: Porter, 2001, The Competitive Advantage of Nations Presentation 2: Ghemawat, 2001, Distance Still Matters Reflecting the Environment: CSR and Ethics Case 1: Siemens
3	Video: Global Business and Ethics Case 2: Microsoft Presentation 3: Porter, Kramer, 2006, Strategy & Society Case 3: Nokia
4	Understanding the Role of Culture Presentation 4: Hofstede Presentation 5: Hall Presentation 6: The GLOBE Study
5	Case 4: MTV Cross-Cultural Negotiation and Decision Making Case 5: Google Video: Understanding Entry Modes into the Chinese Market
6	Entry Strategies & Alliances Case 6: Ebay Case 7: Chrysler-Fiat Video: Entering the Global Marketplace: Lands’ End and Yahoo Presentation 7: Chetty, Campbell-Hunt, 2004, A Strategic Approach to Internationalization: A Traditional Versus a 'Born-Global' Approach
7	HR Management & Leadership Case 8: Carlos Ghosn Presentation 8: Women in IB
8	Exam

Deresky, Helen: International Management, Addison-Wesley, 7th ed., 2011; Content relevant for class examination: Ja; Content relevant for degree examination: Keine Angabe; Recommendation: Stark empfohlen (aber nicht absolute Kaufnotwendigkeit)

Cavusgil, S. Tamer / Knight, Gary / Riesenberger, John R.: International Business: Strategy, Management, and the New Realities, Pearson Education, 1st ed., 2008; Content relevant for class examination: Keine Angabe; Content relevant for degree examination: Keine Angabe; Recommendation: Referenzliteratur

Verbeke, Alain: International Business Strategy, Cambridge University Press, 1st ed., 2009; Content relevant for class examination: Keine Angabe; Content relevant for degree examination: Keine Angabe; Recommendation: Referenzliteratur