Class objective(s) (learning outcomes)

After completing this course, students will be able to:

• Realize the challenges a global company is facing in an international market environment and ways it can deal with them
• Understand key theoretical concepts including insights into latest research findings in international management
• Utilize these concepts in a correct manner to solve managerial challenges in international management
• Organize teamwork and strengthen their presentation skills
• Develop critical thinking and defend their developed arguments

Teaching and learning method(s)

Lectures, cases, videos and discussions will lead to a better understanding of international management challenges.

Criteria for successful completion

Individual-level:
10% Peer rating
On an individual basis, group members are asked to evaluate the contribution of fellow group members to the work process (in terms of contributing to the content but also to workflow issues).
5% Class participation
To reward students for actively participating in the course, 5% of the grade is devoted to this. Participation is evaluated on activity during the session (participating in discussions, raising interesting issues etc.). Recognizing the fact that this course is a learning environment, questions/answers are not based on whether they are right or wrong, but meaningful, inspiring and thought provoking for the group overall.
50% Exam
At the end of the course, the knowledge acquired is tested within an exam. The exam contains mini-essay questions which test how well students can apply the knowledge acquired to practical international marketing challenges.

Group-level:
Teams consisting of 3-4 students have to accomplish several tasks in the course of this class.
35% Group work
In particular, you are required to accomplish two case analyses (à 5 pages plus references and appendix if applicable) and present one of these in class (20 minutes). You will be accredited maximum 10% (case analysis) respectively 15% (case analysis plus presentation) for these.
Moreover, you must present on a topic specified in accordance with the lecturer (20 minutes). Here you can achieve maximum 10%.

Availability of instructor(s) for contact by students

For administrative matters, pls. contact ZAS
For all other issues, pls. send an email to Dr. Bojkowszky(mailto:brigitte.bojkowszky@wu.ac.at).

Miscellaneous

THIS COURSE IS EQUIVALENT TO OTHER COURSES IN INTERNATIONAL MANAGEMENT AT THE WU. PLEASE MAKE SURE TO REGISTER FOR ONE OF THESE ONLY.
Please attend classes regularly; attendance of the first session is indispensable because of group building etc.
All material for this course will be available via the learn@wu platform.

Deresky, Helen: International Management, Addison-Wesley, 7th ed., 2011; Content relevant for class examination: Keine Angabe; Content relevant for degree examination: Keine Angabe; Recommendation: Referenzliteratur