Syllabus
Registration via LPIS
| Day | Date | Time | Room |
|---|---|---|---|
| Tuesday | 03/06/12 | 02:00 PM - 05:00 PM | H 3.35 (C) |
| Tuesday | 03/20/12 | 02:30 PM - 05:00 PM | H 0.5 (A) |
| Tuesday | 03/27/12 | 02:00 PM - 05:00 PM | SR 3.34 (B) |
| Tuesday | 04/17/12 | 02:00 PM - 05:00 PM | SR 3.34 (B) |
| Tuesday | 04/24/12 | 02:30 PM - 05:00 PM | H 0.4 (B/C) |
| Tuesday | 05/15/12 | 02:30 PM - 05:00 PM | H 0.3 (C/D) |
| Tuesday | 05/22/12 | 02:00 PM - 05:00 PM | SR B208 (UZA 4) |
| Tuesday | 05/29/12 | 02:00 PM - 05:00 PM | SR 2.17 (A) |
Marketing strategies
Basics of Market Research
Analyzing Consumer Markets
Global Product and Price Management
Managing Marketing Communications
Measuring Marketing Performance
Students will deepen their understanding of international marketing strategy which comprises topics such as market research, market analysis, management of product and price and the measurement of marketing performance. Students will be prepared to deal with management of cross border business activities, especially in regard to market-oriented issues. This will be accomplished by lectures, case studies, group work, discussions, presentations etc.
The course furthermore advances the following abilities:
- to develop practical solutions for concrete problems based on theoretical concepts
- to develop solutions for a given problem in a team under time pressure
- to present solutions in a logical, sound, and persuasive manner
- to provide and receive feedback
Grading content:
Cross-cultural student project: 30%
In-class group project: 20%
Class participation: 25%
2 short tests: 25%
As this is a highly interactive class, it is important that you are well prepared and present for all sessions! Class participation makes up a considerable stake of your final grade and, therefore, absences will affect your grading.
Completed IB Foundations (Class I – Basics) and Applications (Class II)
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