Syllabus

Title
2087 Course 3 - Business Analysis Project
Instructors
Ass.Prof. Dr. Otto Janschek, Mag. Roswitha Prassl
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/19/12 to 09/24/12
Registration via LPIS
Notes to the course
Dates
Day Date Time Room
Tuesday 09/25/12 12:00 PM - 04:00 PM H D204 (UZA 4)
Tuesday 10/09/12 01:00 PM - 05:00 PM SR A619 (Lutz/Robins/Speckbacher)
Monday 10/15/12 08:00 AM - 08:00 PM Extern
Tuesday 10/16/12 08:00 AM - 02:00 PM Extern
Friday 10/19/12 01:00 PM - 05:00 PM H D204 (UZA 4)
Tuesday 10/23/12 01:00 PM - 05:00 PM SR A619 (Lutz/Robins/Speckbacher)
Tuesday 10/30/12 01:00 PM - 05:00 PM SR A619 (Lutz/Robins/Speckbacher)
Friday 11/09/12 04:00 PM - 06:00 PM Kleiner Sitzungssaal
Tuesday 11/13/12 01:00 PM - 05:00 PM SR A619 (Lutz/Robins/Speckbacher)
Tuesday 11/20/12 01:00 PM - 05:00 PM SR A619 (Lutz/Robins/Speckbacher)
Tuesday 11/27/12 01:00 PM - 05:00 PM H 2.24 (B)
Contents

Analysing companies and forecasting earnings is a complex task.

In this course, student teams will follow the tasks usually performed by an equity analyst preparing a projection for a company's future earnings:

  • Strategic analysis: Industry position, corporate/business strategies, business model(s), value generation and value drivers
  • Financial analysis: a detailed analysis of the companies recent full year and quarterly reports, identification of value drivers using correlation

This type of analysis requires intimate knowledge not only of the company itself, but also the industry and the market(s) the company operates in as well as accounting knowledge.

The final result of each team will be a report and a presentation of the company's strategic and financial position that will provide the foundation for the following Business Forecasting Project course.

The working language is English.

Students will not only sharpen their analytical skills, but also gain team work experience, enhance their time management and presentation style, learn about efficient and effective spreadsheet modeling and improve their English language skills (vocabulary, written and oral communication).


Learning outcomes

After finishing this course students will be able to:

  • analyze a company's strategy, competitive position and operations including various business models in different operating segments
  • design a spreadsheet for financial analysis including key value drivers
  • acquire financial and non-financial performance metrics on a company using the internet and various databases
  • present their findings in a competitive setting
Other abilities that will be developed include
  • acquiring a solid vocabulary in the area of strategic and financial analysis
  • using Learn@WU and other forms of collaborative web services to work together efficiently in groups
Teaching/learning method(s)

Team work, written reports, designing a model for analysis and forecasting in Excel, presentations, discussions, coaching sessions and practitioner feedback will provide a rich and immersive learning environment.

Assessment

Grading is based on group-specific grades for the different stages of the project and individual adjustments based on regular peer reviews.

A detailed grading scheme will be presented at the kickoff meeting and published on Learn@WU.

Prerequisites for participation and waiting lists

required: Grundkurs SBWL

recommended: Financial Management, AMC III

Readings
1
Title: Palepu/Healy/Peek: Business Analysis and Valuation. IFRS edition

Publisher: South Western
Edition: 2
Remarks: Kopiervorlage der relevanten Kapitel am Institut
Year: 2010
Content relevant for class examination: Yes
Recommendation: Essential reading for all students
Type: Book
2
Title: Powell/Baker: Management Science. The art of modelling with spreadsheets

Publisher: Wiley
Edition: 3
Remarks: Kopiervorlage der relevanten Kapitel am Institut
Year: 2011
Content relevant for class examination: Yes
Content relevant for diploma examination: No
Recommendation: Strongly recommended (but no absolute necessity for purchase)
Type: Book
Recommended previous knowledge and skills

Apart from financial analysis knowhow your performance and level of effort will depend on your Word, Excel and Powerpoint skills. For those who have not used these tools intensively we recommend to get (re)acquainted with these programs before the start of the course. We'll provide basic templates for Word and Powerpoint, but not for Excel. VBA programming is not required, but may be helpful.

Specifically, we recommend a look at the following issues:

Microsoft Word: consistent formatting of documents

Microsoft Excel: separation of data and models, absolute and relative cell references, standardizing workbook formats, customized cell formats, conditional formatting, linking worksheets, resolving circular references

Microsoft Powerpoint: basic forms of presenting information, shapes provided with powerpoint, elements of PPT templates.
Availability of lecturer(s)

Otto Janschek & Roswitha Prassl

contact hours: Dienstag ab 17 Uhr beim Dienstagsbier (Ifu/Dienstagsbier)

Other

Unit details
Unit Date Contents
1 A detailed schedule will be presented at the kickoff. Tasks to be performed will depend heavily on the group's internal work plans.
Last edited: 2013-02-12



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