Syllabus

Title
2238 Block Seminar: Multinationality and value creation
Instructors
Univ.Prof. Dr. Desislava Dikova
Contact details
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/03/12 to 09/12/12
Registration via LPIS
Notes to the course
Subject(s) Master Programs
Dates
Day Date Time Room
Monday 09/17/12 09:00 AM - 05:00 PM H D204 (UZA 4)
Tuesday 09/18/12 09:00 AM - 05:00 PM H D204 (UZA 4)
Wednesday 09/19/12 09:00 AM - 05:00 PM H D204 (UZA 4)
Thursday 09/20/12 09:00 AM - 05:00 PM Freizeitzentrum
Friday 09/21/12 09:00 AM - 05:00 PM H D204 (UZA 4)
Contents

Multinationals (MNCs) face a persistent challenge when competing globally: how to manage their network of subsidiaries in order to create value and sustain the health and well-being of the firm in the long-run. Value creation expands beyond economic and shareholder value to include other forms of value such as employee value, customer value, supplier value, channel partner value, alliance partner value, managerial value, and societal value. Within the MNC, value is created through resource and knowledge transfer. The success of value creation is to a large extent conditional on the MNCs structure, MNC industry and the means of internationalization (e.g. mergers and acquisitions). A paramount feature of the discourse is the role of subsidiary influence on strategic decisions in the MNC and subsidiary autonomy.

The aim of this seminar is to increase student’s knowledge of international business management and to develop student’s understanding, both in a theoretical and practical sense, of problems and phenomena related to the multinational corporation. Contents will cover international strategies and structures, HQ-subsidiary relationship, subsidiaries roles and headquarters role in the contemporary MNC. A central aspect is to understand what value-creating mechanisms are used by MNCs and how differences in subsidiaries and their local business environment put constraints to headquarters managerial control.    

Learning outcomes

By the end of the seminar, students will be able:
• to understand the implications of operating across national borders
• to recognize the benefits of using different international strategies and organizational structures
• to tackle problems related to knowledge flows within multinational corporations
• to understand the basis for the competitive advantage of multinational firm

 

Teaching/learning method(s)

The seminar method blends lectures, discussions, and presentations.  

 

-          Substantial classroom discussion is encouraged and expected. 

 

-          All students are required on group assignment during the seminar. 

 

-          Prior to the seminar, students will receive reading material which have to be prepared before the actual start of the seminar. 

 

-          In addition, there will be a written exam on Monday September 17th (one hour) covering all the readings provided in the reading pack.  

Assessment

Students will be assessed on their:

 -          Ability to understand the strategic issues, to use the appropriate analytical techniques, and marshal the relevant data.

 -          Active participation in class.

 -          The quality of the presentations and the examination answers—by quality in this context we mean the clarity and persuasiveness of each bit of the work.

 -          Ability to work in teams. Students who fail to participate in their teams will lose the grade for that piece of work.

The final grade will be based on:

Individual assessment     

 -written exam: 20%      

 -participation and active involvement in class: 10%       

 -peer review: 20%

Group assessment:      

-group presentation on company and industry analysis: 50%

 

To assess the individual course participation, lecturers will use the following indicative marking scheme:
- Excellent/outstanding contributions: 10 points
- Very good contributions: 8 points
- Good contributions: 6 points
- Weak insufficient contributions: 4 points or less. 

 
Unit details
Unit Date Contents
1 Sunday Sept. 16th and Monday Sept. 17th

Sunday Sept. 16th:

Morning & afternoon: Arrival; 18:00: Welcome event: Heuriger evening atMayer am Pfarrplatz

Monday Sept. 17th:

09:00: Opening session 1 (official welcome, group formation and assignment)

Introduction: Desislava Dikova;+ Introduction of course and professors;+ Student assignment

09:30-11:00: Does Internationalization Create Value? (Prof. Desislava Dikova)

Topics to be covered:+The relationship between internationalization and performance: A popular and controversial field;+Conditions for value-creating opportunities of internationalization;+Internationalization-performance relationship in emerging market (EM) MNEs.

11:00-12:00: Written Exam; 12:00-13:00: Lunch break; 14:00-16:00: Company visit & talk: AugartenPorcelain Factory

Schloss Augarten, Obere Augartenstraße 1A, A-1020 Wien

http://www.augarten.at/

19:00: Networking and party t.b.a.

2 Tuesday Sept. 18th

9:00-12:00:  Session 2: Subsidiary evolution and knowledge transfer in the MNE (Prof. Ulf Andersson, CBS) 

Topics to be covered:

+Multinational subsidiary evolution; +Subsidiary performance and competence development; +Knowledge flows within multinational corporations; +Balancing subsidiary influence in the federative MNC

12:00-13:00: Lunch break 

14:00-17:00: Company visit:

Henkel GmbH

Erdbergstraße29, 1030 Wien

Presentationby Alexandra Hnila and Guido Kuhring

evening: Free evening

3 Wednesday Sept. 19th

09:00-12:00:  Session 3: Value Creating Mechanisms in International Acquisitions (Prof. Taco Reus, RSM) 

Topics to be covered:+  Knowledge transfer in cross-border acquisitions ; + Cultural distance issues in cross-border acquisitions

12:00-13:00:  Lunch break

14:00-17:00:  Session 3: Value creation logics of MNCs—Combination, transformation, and internationalization as sources of sustainable competitive advantage (Prof. Bent Petersen, CBS)

Topics to be covered: + Configuring value for competitive advantage; + Global sourcing of services versus manufacturing activities.   

Evening:  Team work on the final assignment  

4 Thursday Sept 20th

9:00-11:00: Company visit: Bank Austria

12:00-14:00: Company visit: Guided tour in Ottakringer Brewery

Evening: Free evening

5 Friday Sept. 21st

9:00 -12:00: Team-work on the final assignment

12:00-13:00: Lunch break

13:00-18:00: Final student team presentations of the course assignment with feedback discussion

18:00-18.30: Student feedback session

19:30-21:30: Final event: t.b.a. 

Last edited: 2012-08-10



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