Case Analysis and Parts of a caseConceptualizing Case TopicsStructuring the Case StoryWriting the Case Development of supporting material for the case

The workshop aims to educate the participants in the process of case development and case writing. Participants will be able to properly research data and to prioritize information as applied to their respective case topic. It will be in modular format of two to three hours sessions. Participants will work with sample material during workshop hours.

In order to be able to write an effective case, the students first learn how to analyze a case in class and then are expected to write a case analysis. The second phase of the workshop is a lecture on the different types of cases, the parts of a case and the techniques in identifying possible case topics. Students are required to submit an outline on their selected case topic. The third phase is then a workshop forum where the students work in smaller groups to develop the outline further into a case. Sample written materials are shown to the students on specific issues such as proper sourcing, content structure, chronological description and others.

Students are assessed primarily based on their written work which is to be submitted no later than the deadline which will always be given in advance. Please note that there are no exceptions to this rule. The grade is based as follows, 20% for the case analysis, 15% for the outline, 15% for work submitted on time and 50% for the final case. Attendance will be required in specified lectures and workshops.

1

Consulting sessions are integrated as part of the lecture sessions. Participants are encouraged to set consulting appointments. contact email:gvillanu@wu.ac.at

A pre-reading case material is a requirement for enrollment in the course. A reader will be available at the Institute for International Marketing Management. Registered students will receive an e-mail when this reading package can be picked up.

Unit	Date	Contents
1		Case analysis and Case PartsParticipants will need to first learn the skill of properly analyzing a business case. By undertaking this process the participants will learn the parts and the structure of the case. Several sample cases will be presented and analyzed during this module.What is the timing of the case?What are the key events/scenario of the case?What is the core problem?What issues affect the problem?Who are the characters in the cases?The participants will be expected to determine the best alternatives for the cases as well as the potential solution/s for the core problem.Participants will then write up a case analysis during the workshop hours.
2		Conceptualizing Case TopicsIn this module participants will learn techniques for developing cases. The first part is conceptualizing the topic for the case and how best to present the scenario. This implies the ability of participants to define the case topic criteria, assignment objectives as well as the scope of material required. Participants will be expected to work in teams in this module.
3		Structuring the CaseA proper case structure and outline is essential for a case to be effective. Participants will learn how to define the problem situation, identify the key issues important to the case topic and develop the case content. Participants will be given exercises to develop problem scenarios and will be expected to write an extensive outline. The output should include initial concepts for the teachingnotes.
4		Writing the CaseThis module aims to educate the participants on the final format of a case. Participants will learn the importance of research and referencing, data time sequencing and proper use of footnotes. There are several presentation styles in writing a case. Participants will be expected to write parts of the case; if not a full case.
5		Developing the Teaching NotesThis is an important part of case writing. Sample teaching notes will be presented in the workshop. Participants will learn how to match a case structure with the methodology of teaching a case.