Even though the title might suggest, this course is not targeted to PhD students with a marketing background only. We will use examples from marketing, however, a large fraction of research projects in other subdisciplines of business administration (such as organizations, strategy, and management) requires the utilization of quantitative research methods. The course might also be interesting for economists.

The course is designed to provide an introduction to some widely used quantitative research techniques. Such methods include but are not limited to market response modeling, stochastic repeat-buying models, logit/probit models, discrete choice models, and Bayesian statistical methods. The course also offers opportunities for in-depth discussion of specific methodological issues, depending on the research interests of the students.

The actual content and course structure will be customized to the specific requirements of the students, which we will discuss in the opening session. Thus, it is absolutely necessary that interested students are attending this first session.

The main emphasis of this course is to provide methodological advice and guidance to PhD students. The seminar also offers students opportunities to meet and to discuss their research work with each other and the course instructors. Breakout groups and occasional individual coaching sessions will cover the more specific requirements of students.