Syllabus

Title
5265 International Marketing and Management I: International Management B
Instructors
Dr. Brigitte Bojkowszky
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
02/19/15 to 03/05/15
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Dates
Day Date Time Room
Tuesday 03/10/15 01:30 PM - 04:30 PM TC.4.16
Tuesday 03/17/15 02:30 PM - 06:30 PM TC.3.09
Tuesday 03/24/15 02:30 PM - 06:30 PM TC.3.09
Tuesday 04/14/15 02:30 PM - 06:30 PM TC.3.09
Tuesday 04/21/15 02:30 PM - 06:30 PM TC.3.09
Tuesday 04/28/15 02:30 PM - 06:30 PM TC.3.09
Thursday 05/07/15 12:00 PM - 01:30 PM TC.0.01 ERSTE
Contents

This course examines cross-cultural and international management issues, and analyzes the challenges of managing in an international marketplace. It focuses on cultural diversity and differences, political and economical influences, global market factors, and other contingencies with which management of multinational enterprises must contend. Moreover, the course provides insight in management practices of formulating and implementing strategies for international and global operations.

Integrative Term Project

This project requires research imagination, and logic in applying the content of the lecture. Groups of students create an imaginary company that has been operating in the domestic arena for some time. The group represents top management that has decided to go international (preferably entering an emerging market). 

tasks to accomplish:

  • description of company and its operations, relative size, and so forth. Rationale for going international.
  • decision on an appropriate country in which to operate, and the rationale for this choice
  • planned entry strategy (formulated strategy), and its rationale
  • description of the environment to operate in, critical operational factors that need to be considered and how they will affect the company
  • cultural profiling of local area of operation. What are the workers/employees going to be like? What kind of reception is anticipated from local governments, suppliers, distributors, etc.?
  • kinds of communication problems managers might face in the host-country working environment. How should they prepare for and deal with these problems?
  • identification of concerns of the host country and the local community regarding the operations there. Do plans exist to deal with their concerns and how is a long-term cooperative relationship ensured?

Learning outcomes

After completion of this course, students will be able to:

  • Realize the challenges a global company is facing in an international market environment and ways it can deal with them
  • Understand key theoretical concepts including insights into latest research findings in international management
  • Utilize these concepts in a correct manner to solve managerial challenges in international management
  • Organize teamwork and strengthen their presentation skills
  • Develop critical thinking and defend their developed arguments

Teaching/learning method(s)
Lectures, cases, videos, discussions as well as a term project, will lead to a better understanding of international management challenges.
Assessment
  • Comprehensive case presentation 10%
  • Term project presentation 18%
  • Topic discussion (per group a' 4%) 8%
  • Peer rating 10%
  • Active participation 4%
  • Exam 50% - Students must attain at least 50% of the total possible points in an examination if they are to pass the exam.


Prerequisites for participation and waiting lists

For CFMstudents and incoming students only.

Readings
1 Author: Deresky, Helen
Title: International Management

Publisher: Addison-Wesley
Edition: 8th ed.
Year: 2014
Recommendation: Essential reading for all students
Availability of lecturer(s)
For administrative matters, pls. contact ZASFor all other issues, pls. send an email to Dr. Bojkowszky(mailto:brigitte.bojkowszky@wu.ac.at).
Other
THIS COURSE IS EQUIVALENT TO OTHER COURSES IN INTERNATIONAL MANAGEMENT AT THE WU. PLEASE MAKE SURE TO REGISTER FOR ONE OF THESE ONLY. Please attend classes regularly; attendance of the first session is indispensable because of group building etc. All material for this course will be available via the learn@wu platform.
Unit details
Unit Date Contents
1 03/10/15

Introduction

Lecture: Assessing the Environment

2 03/17/15

Lecture: Reflecting the Environment: CSR and Ethics

Comprehensive Case Presentation 1: Blackberry in International Markets

Lecture: Understanding the Role of Culture

3 03/24/15

Lecture: Cross-Cultural Communication & Negotiation

Comprehensive Case Presentation 2: Google's Orkut in Brazil

Comprehensive Case Presentation 3: MTV Networks

Topic Discussion: CAGE Framework - Ghemawat, Pankaj.2001. Distance Still Matters. Harvard Business Review, 137.

4 04/14/15

Lecture: Formulating Strategy

Comprehensive Case Presentation 4: Carrefour's Misadventure in Russia 

Comprehensive Case Presentation 5: Walmart's Expansion in Africa 

Topic Discussion: Case - Miscommunications with a Brazilian Auto Parts Manufacturer

5 04/21/15

Lecture: Global Alliances & Strategy Implementation

Comprehensive Case Presentation 6: Evaluating the Chrysler-Fiat Auto Alliance

session will finish at 17:00!

Note!: 

Guest speaker: Mag. Bettina Grassl, Managing Director, ABConect; Topic: Cultural Due Diligence on Cross Border M&As -"MAKE IT OR BREAK IT " CDD a MUST in a globalized world

time & location: Monday, 20.4., 17:30-19:00 TC 1.01 OENB

6 04/28/15

Term Project Presentations

Peer rating 

7 05/07/15 Exam
Last edited: 2015-01-23



Back