The Business project reinforces the CEMS partnership between universities and companies in jointly shaping international management education. The Business Project is designed as a real-life learning experience for students. It provides students with a unique opportunity to gain insights into corporate practice of a globalplayer. International student teams solve a real management problem as a one-term activity tutored by university faculty and the company.

The aims of the project are

· to investigate and structure a complex marketing/sales management challenge that an international company faces

· to provide an in-depth analysis of the current status by undergoing a thorough survey

· to provide strategic solutions that are viable under the given organizational conditions

After completing this project students will have

· gained insights into what challenges a global company faces in an international management environment and how it deals with such issues

· learned how to analyze and structure real-life management situations in a global context

· combined and applied several theoretical concepts to the international management challenge

· received feedback from practitioners on the outcome of their analysis and the viability of their recommendations

Students will have the ability to

· develop critical thinking and defend their developed arguments in class and in front of practitioners

· organize teamwork including presentation skills

· present and "sell" their solutions in a professional way through presentation skills and support of suitable media

The sessions involve a mix of presentations, discussions and workshops. Consequently,attendance and participation in class discussions will be critical to the success of the course and will determine your grade. In order to support your work throughout the project, you will have plenty of opportunities to get qualified input and feedback from your faculty coach.

Assessment is based on the quality of the presentations, the participation during the classes, and the  group members` peer rating. Moreover, students will be assessed on their ability

* to understand and analyze international strategy and/or management challenges

* to use the appropriate analytical techniques and to come up with relevant market research information