Syllabus

Title
5294 International Marketing and Management I: International Management C
Instructors
Dr. Elisabeth Götze
Contact details
Elisabeth.goetze@wu.ac.at
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
02/19/15 to 02/28/15
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
International Marketing and Management I
Dates
Day Date Time Room
Monday 03/02/15 09:00 AM - 12:00 PM TC.4.16
Monday 03/09/15 09:00 AM - 12:00 PM TC.4.16
Monday 04/13/15 09:00 AM - 12:00 PM D2.0.038
Monday 04/20/15 09:00 AM - 12:00 PM TC.4.17
Monday 04/20/15 05:00 PM - 07:00 PM TC.1.01 OeNB
Monday 04/27/15 05:00 PM - 08:00 PM TC.3.07
Monday 05/04/15 09:00 AM - 12:00 PM TC.4.17
Monday 05/11/15 09:00 AM - 12:00 PM TC.4.17
Monday 05/18/15 11:00 AM - 12:00 PM TC.1.01 OeNB

On this page:

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Contents
This course examines cross-cultural and international management issues, and analyzes the challenges of managing in an international marketplace. It focuses on cultural diversity and differences, political and economical influences, global market factors, and other contingencies with which management of multinational enterprises must contend. Moreover, the course provides insight in management practices of formulating and implementing strategies for international and global operations.

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Learning outcomes

After completion of this course, students will be able to

  • Realize the challenges a global company is facing in an international market environment and ways it can deal with them
  • Understand key theoretical concepts including insights into latest research findings in international management
  • Utilize these concepts in a correct manner to solve managerial challenges in international management
  • Organize teamwork and strengthen their presentation skills
  • Develop critical thinking and defend their developed arguments.

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Teaching/learning method(s)
Lectures, cases, videos, discussions, and an integrative term project will lead to a better understanding of challenges in international management and ways to deal with them
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Assessment

GROUP LEVEL (50%)

  • Project (20%)
  • Case (15%)
  • Lecture (15%)

INDIVIDUAL LEVEL (50%)

  • Class participation  (10%)
  • Peer rating (10%)
  • Exam (30%; 30 minutes; minimum to achieve: 50%)

The overall grading scheme of the of the course will be as follows (total 100%)

  • 90 - 100 - excellent (grade 1)
  • 80 - 89 - good (grade 2)
  • 70 - 79 - satisfactory (grade 3)
  • 60 - 69 - sufficient (grade 4)
  • < 60 - failed (grade 5).

Please attend classes regularly; attendence of the first session is indispensable because of group building etc.; apart from the first class, you may miss two classes.

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Prerequisites for participation and waiting lists

For CFM students and incoming students only.

All students must attend the first class!

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Readings
1 Author: Deresky, Helen
Title: International Management. Managing Across Borders and Culture. Global Edition.

Publisher: Pearson
Edition: 8th ed.
Year: 2014
Content relevant for class examination: Yes
Recommendation: Essential reading for all students
Type: Book
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Availability of lecturer(s)
For administrative matters pls. contact Anna Rösch (christine.anna.roesch@wu.ac.at). Otherwise, please contact Dr. Elisabeth Götze (elisabeth.goetze@wu.ac.at).
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Other

This class deals with issues of international management, it is no international marketing class!

Moreover, it is equivalent to other courses in international management at WU. Please make sure to register for one of these only.

Please attend classes regularly; attendance of the first session is indispensable because of group building etc.

All information is subject to change.

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Additional information on learn@WU platform

Some material for this course will be available on the learn@wu platform.

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Unit details
Unit Date Contents
1
  • Organisational issues
  • Lecture: Assessing the Environment
2
  • Lecture: CSR and Ethics
  • Paper: Porter, M.E. & Kramer, M.R. (2011) The Big Idea: Creating Shared Value. Harvard Business Review, 89 (1), 62-77
  • Case: BlackBerry in International Markets: Balancing Business Interests and Host Nations’ Security Concerns
3
  • Lecture: Understanding the Role of Culture
  • Presentation: Ghemawat, P. (2011) The Cosmopolitan Corporation. Harvard Business Review, 89 (5), 92-99
  • Case: MTV Networks: The Arabian Challenge
4
  • Lecture: Formulating Strategy
  • Paper: Ghemawat, P. (2007) Managing Differences. The Central Challenge of Global Strategy. Harvard Business Review, 85 (3), 59-68
  • Case: Walmart's Expansion in Africa. A New Exploration Strategy
5

Guest Speaker Bettina Grassl: Cultural Due Diligence on Cross Border M&As - "MAKE IT OR BREAK IT "

Cultural Due Diligence, in addition to a financial, legal and tax due diligence, aims to analyze, measure and take action against cultural risk potentials during M&A transactions.

Mag. Bettina Grassl is Managing Director of ABConect, an international business consulting company (www.ABConect.com).
6
  • Lecture: Global Alliances
  • Presentation: Research two recent strategic alliances or JVs of MNCs with companies situated in two different emerging markets. What is the nature, respectively, the conditions of the alliance? What is the climate for foreign investors in the country?
  • Case: Evaluating the Chrysler-Fiat Auto Alliance in 2012
7
  • Lecture: Organisation Design: Structure, Control, and Leadership
  • Papers: Hae-Jung, H.& Doz, Y. (2013) L'Oréal Masters Multiculturalism. Harvard Business Review, 91 (6), 114-119
    and Thompson, S. (2012) The Perils of Partnering in Developing Markets. Harvard Business Review, 90 (6), 23-25
  • Case: Indra Nooyi: A Transcultural Leader
8
  • Group project presentations
9
  • Exam
  • Peer rating
Last edited: 2015-02-01



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