Syllabus

Title
1032 English Business Negotiations (Master Program)
Instructors
Mag. Barbara Jacobeit
Contact details
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/02/15 to 11/22/15
Registration via LPIS
Notes to the course
Dates
Day Date Time Room
Thursday 11/26/15 11:30 AM - 03:15 PM LC.2.064 Raiffeisen Kurslabor
Thursday 12/03/15 11:30 AM - 03:15 PM LC.2.064 Raiffeisen Kurslabor
Thursday 12/10/15 11:30 AM - 03:15 PM LC.2.064 Raiffeisen Kurslabor
Thursday 12/17/15 11:30 AM - 03:15 PM LC.2.064 Raiffeisen Kurslabor
Thursday 01/07/16 11:30 AM - 03:15 PM LC.2.064 Raiffeisen Kurslabor
Thursday 01/14/16 11:30 AM - 03:15 PM LC.2.064 Raiffeisen Kurslabor
Contents

Each session of the course is divided into

A. a theoretical part and

B. a practical skills part

In an interactive approach, the theoretical part focuses on the structure of a negotiation, the language devices that can be used to direct a negotiation in the desired direction (questioning techniques, persuading, handling break-downs etc.) as well as on strategies which are commonly employed in negotiations e.g. good cop-bad cop, slice the salami. 

In the practical part students apply the theoretical knowledge acquired. The case-study based simulations are partly held one-to-one or in teams. All negotiations are video-recorded and discussed in the following session. As follow-up assignment students are asked to watch the recordings on learn@wu and analyse their performance so that they can contribute actively in class.

Learning outcomes

After completing this course, students will have increased their awareness of the key strategic role that language and communication play in business negotiations and better understand the mechanisms underlying the linguistic techniques employed in negotiations.

On the basis of study-related simulations students learn to apply strategic language (phrases and terminology) effectively by progressing from handling negotiations focusing on one issue only to complex ones. 

Students will have improved their negotiation skills after analysis of video recordings made throughout the course.

By taking minutes of their fellow students' negotiations they are provided with the opportunity to reflect on the various aspects playing an important role and discussing those in class.

Students will have reached the level C1 according to the Common European Framework .

Teaching/learning method(s)

Part A (theoretical part): interactive approach

Part B (practical skills part): case-studies based role-plays and simulations; video analysis of model negotiations and students´ own performance, with discussion

Assessment

Attendance throughout Parts A and B is required (formal records of attendance will be kept).

Part A (theoretical part): written minutes of a negotiation (20 points)
Part B (practical skills part): active class participation (40 points) and final negotiation in which all acquired skills throughout the course have to be applied (40 points)
Readings
1
Title: Material will be distributed during classes

Content relevant for class examination: Yes
Recommendation: Essential reading for all students
Type: Script
Availability of lecturer(s)
Barbara.Jacobeit@wu.ac.at
Unit details
Unit Date Contents
1

The Basics

General genre profile

Preparing to negotiate

Relationship building

Establishing a procedure

2

Power

Different sources of power

Impact of power on language use

Intercultural issues

The impact of culture on negotiation styles

Addressing potential sources of intercultural conflict

The proposal stage

Questioning techniques

3

Persuasion

Linguistic techniques for increasing rhetorical impact and persuasive forces

Powers of persuasion

Exploring interests

The bargaining zone

4

Disagreement and conflict

The role of language in escalating and de-escalating disagreement/conflict

Words with negative vs positive semantic load, politeness strategies

Handling breakdowns

5

Closing the deal

Conclusion and agreement

Revision

6 Final negotiations
Last edited: 2015-04-22



Back