Syllabus

Title
5371 Elective - Strategic Alliances
Instructors
Univ.Prof. Dr. Werner H. Hoffmann, Univ.Prof. Dr. Thomas Mellewigt, Dr. Roman Wörner
Type
PI
Weekly hours
3
Language of instruction
Englisch
Registration
02/16/16 to 02/29/16
Registration via LPIS
Notes to the course
Dates
Day Date Time Room
Friday 06/03/16 09:00 AM - 05:00 PM D5.1.004
Friday 06/10/16 09:00 AM - 05:00 PM D5.1.004
Monday 06/13/16 09:00 AM - 06:00 PM D5.1.004
Saturday 06/18/16 09:00 AM - 05:00 PM D5.1.004
Contents
Strategic alliances represent an increasingly integral component of corporate strategy. Both small and large companies have moved away from the traditional stand-alone approach, with arms-length arrangements to other organizations, to a more tightly coupled structure involving alliances with suppliers, buyers and even competitors. This trend has led many

observers to argue that alliance proliferation signals the onset of network capitalism and emergence of the network structure as the dominant organizing form. With these changes have come a host of strategic and managerial challenges not found in other organizational forms. Especially, the successful management and configuration of whole alliances portfolios and the development of alliance portfolio management capability are crucial challenges for inter-connected firms.   

We will initially focus on when to use an alliance. We will then turn to the formation of an alliance – examining how to select a partner and which structure and contract design to choose. Following, we will discuss different governance mechanisms as well as knowledge and learning in alliances. We will conclude the course with a session devoted towards alliance performance and termination.



Learning outcomes

The purpose of this course is to examine and expand upon the current understanding of the challenges of developing and managing strategic alliances. Reflecting the breadth of the novel features of the structure, the course will draw from both strategic management and organizational behavioral disciplines. To order the discussion, we will take a process view in addressing why and then how to use a strategic alliance. 

After completeing this class students will be able to: 

  • define strategic alliances, and explain why they are important corporate strategy vehicles and why firms would enter into them.
  • understand the differences between M&As and strategic alliances and evaluate under which conditions each vehicle is to be preferred.  
  • describe various governance meachnism types and elaborate on their pro and cons.
  • understand what the term "alliance management" implies and explain how an alliance management capability can lead to a competitive advantage.
  • understand what ecosystems with regard to strategic alliances are and how coopetition can enhance corporate performance.
Teaching/learning method(s)
The course will combine various learning methods to deliver the different topics to the students. These will include readings, lectures, open class discussions, student presentations in class, and case studies. 
Assessment

The final grade of the course will depend on:

  • 10% entry exam (individual assessment) 
  • 15% entry presentation (group assessment)
  • 25% presentation of case study (group assessment) 
  • 40% project paper (group assessment)
  • 10% participation in class (individual assessment).
Prerequisites for participation and waiting lists
Participants must have successfully completed the course "Managing Business from a Strategic Perspective" 
Readings
1 Author: Reuer, J., Olk, P., and Ariño, A.
Title: Entrepreneurial Alliances

Publisher: Pearson
Year: 2011
Content relevant for class examination: Yes
Content relevant for diploma examination: Yes
Recommendation: Strongly recommended (but no absolute necessity for purchase)
Type: Book
2
Availability of lecturer(s)

werner.hoffmann@wu.ac.at


ls-mellewigt@wiwiss.fu-berlin.de

Other

Hoffmann, Werner 2007. Strategies for Managing a Portfolio of Alliances. Strategic Management Journal 28 (8): 827-856.

Hoffmann, Werner 2005. How to manage a portfolio of alliances. Long Range Planning 38 (2): 121-143.

  1. Hoetker, Glenn and Mellewigt, Thomas  2009. Choice and performance of governance mechanisms: matching alliance governance to asset type. Strategic Management Journal 30 (10): 1025–1044

Wassmer, Ulrich 2010. Alliance Portfolios: A Review and Research Agenda. Journal of Management 36(1): 141-171.

Last edited: 2015-11-26



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