Knowledge and Understanding Outcomes
- Critically debate the difference between Strategy and Entrepreneurship in order to understand the rationale of introducing entrepreneurship to strategy- making process.
- Demonstrate the ability to analyse and synthesise the processes of innovation and business idea generation and their role in evaluating and exploiting business opportunities.
- Analyse and evaluate the key stages involved in starting a new venture to understand the entrepreneurial process and funding opportunities.
- Develop and formally present a New Venture Appraisal to potential investors in order to identify appropriate sources of funding.
- Understand the development of a marketing action plan to widen market opportunities for the new venture.
Ability Outcomes - Demonstrate ability to think more widely and critically in addressing business problems.
- Communicate effectively with team members to analyse and solve business problems.
- Apply skills of entrepreneurship to organisational settings and project situations;
- Apply appropriate skills for sound business decision-making and judgment
- Analyse and solve problems related to business at conceptual and practical levels.