Syllabus

Title
0814 Future Trends in International Business
Instructors
Mag. René Massatti, em.o.Univ.Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon)
Contact details
imm@wu.ac.at , massatti@trendone.de
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/20/16 to 10/01/16
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Specialization in Business Administration Course III - International Marketing Management
Specialization in Business Administration Course IV - International Marketing Management
Dates
Day Date Time Room
Tuesday 10/25/16 02:00 PM - 06:00 PM EA.5.044
Wednesday 11/09/16 01:30 PM - 05:30 PM D4.0.133
Monday 11/21/16 09:00 AM - 12:30 PM TC.4.12
Monday 11/21/16 01:30 PM - 05:30 PM D2.0.326
Wednesday 11/30/16 09:00 AM - 12:30 PM TC.4.18
Wednesday 11/30/16 01:30 PM - 05:30 PM TC.5.12

On this page:

to top
Contents

The course Future Trends in International Business will discuss the following topics:

Guidelines for identifying trends in international business

Basic guidelines on how to categorize different kinds of trends

Guidelines for working with trends in a business environment

to top
Learning outcomes
After having participated in the course, the students will:

Know about the most important international platforms suitable for identifying trends

Be able to use proper techniques for identifying and analyzing trends

Be able to separate interesting from relevant trends

Deal with the topic of trends from an international business perspectiv

Have heard about the most current trends suitable for business


to top
Teaching/learning method(s)

The course´s main format is class discussion and case studies.

Lectures on different topics are given by Prof. Bodo B. Schlegelmilch, Mag. René Massatti and guest speakers

Two group assignments and presentations have to be prepared and held by students

to top
Assessment
Students will be evaluated on the basis of:

 Presentations of group work (60%)

 Peer review (15%)

 Participation in class (25%)

to top
Readings
1 Author: Malcolm Gladwell
Title: "The tipping Point: How little things can make a big difference"

2 Author: Steven Johnson
Title: "Where good ideas come from: The natural history of innovation"

3 Author: Michio Kaku
Title: "Physics of the future: How science will change daily life by 2100"

to top
Availability of lecturer(s)
massatti@trendone.de
to top
Unit details
Unit Date Contents
1

Introduction into topic 

Definition of the most important terms
2

Introduction into different trend layers

Group work trend identification

Briefing for assignment one
3

Students presentation

Group work trend evaluation

Briefing for assignment two
4

Students presentation

Group work ideation based on trends 

Definition of the roadmap from trends to business
Last edited: 2016-09-27



Back