Syllabus

Title
1129 International Marketing and Management I: International Management B
Instructors
Dr. Brigitte Bojkowszky
Contact details
brigitte.bojkowszky@wu.ac.at
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/21/16 to 09/29/16
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
International Marketing and Management I
Dates
Day Date Time Room
Tuesday 10/11/16 02:30 PM - 05:30 PM TC.4.04
Tuesday 10/18/16 02:30 PM - 06:30 PM TC.2.01
Tuesday 10/25/16 02:30 PM - 06:30 PM EA.5.030
Tuesday 11/08/16 02:30 PM - 06:30 PM D5.1.002
Tuesday 11/15/16 02:30 PM - 06:30 PM D5.1.004
Tuesday 11/22/16 02:30 PM - 06:30 PM TC.3.08
Thursday 12/01/16 04:30 PM - 06:30 PM TC.0.03 WIENER STÄDTISCHE

On this page:

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Contents

This course examines cross-cultural and international management issues, and analyzes the challenges of managing in an international marketplace. It focuses on cultural diversity and differences, political and economical influences, global market factors, and other contingencies with which management of multinational enterprises must contend. Moreover, the course provides insight in management practices of formulating and implementing strategies for international and global operations.

 

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Learning outcomes

After completion of this course, students will be able to:

  • Realize the challenges a global company is facing in an international market environment and ways it can deal with them
  • Understand key theoretical concepts including insights into latest research findings in international management
  • Utilize these concepts in a correct manner to solve managerial challenges in international management
  • Organize teamwork and strengthen their presentation skills
  • Develop critical thinking and defend their developed arguments

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Teaching/learning method(s)
Lectures, cases, workshops and discussions will lead to a better understanding of international management challenges.
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Assessment
  • Comprehensive case presentation 22 points
  • In-class workshops (a' 6 points) 18 points
  • Peer rating 10 points
  • Exam 50 points - Students must attain at least 50% of the total possible points in an examination if they are to pass the exam.


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Prerequisites for participation and waiting lists

For participants of the Cross-Functional Management Program and WU-incomings only

For questions concerning enrolment and waiting lists please contact the Coordinator of the Cross-Functional Management Programme at cfm@wu.ac.at

All students must attend the first class!
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Readings
1 Author: Deresky, Helen
Title: International Management

Publisher: Addison-Wesley
Edition: 8th ed.
Year: 2014
Recommendation: Essential reading for all students
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Availability of lecturer(s)

Dr. Brigitte Bojkowszky: brigitte.bojkowszky@wu.ac.at

Foradministrative matters and registration please contact cfm@wu.ac.at

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Other
THIS COURSE IS EQUIVALENT TO OTHER COURSES IN INTERNATIONAL MANAGEMENT AT THE WU. PLEASE MAKE SURE TO REGISTER FOR ONE OF THESE ONLY. Please attend classes regularly; attendance of the first session is indispensable because of group building etc. All material for this course will be available via the learn@wu platform.
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Unit details
Unit Date Contents
1

Introduction

Lecture: Assessing the Environment

In-class-workshop and presentations: Assessing political risk activity
2

In-class-workshop and presentations: Assessing political risk activity

Lecture: Reflecting the Environment: CSR and Ethics
3

Lecture: Understanding the Role of Culture

Lecture: Cross-Cultural Communication & Negotiation 
4

In-class workshop and presentation: Culture & cross border negotiations

Lecture: Formulating Strategy
5

Lecture: Global Alliances & Strategy Implementation

In-class workshop and presentation: formulating and implementing strategy
6

Comprehensive Case Presentations

Peer rating 
7 Exam
Last edited: 2016-07-20



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