Syllabus

Title
1564 Advanced Strategies in CEE
Instructors
Namik Kalajdzisalihovic, M.Sc., Mag. Andras Lengyel, MBA, LL.M., Gregor Binder, M.Sc.
Contact details
sbwlib@wu.ac.at
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/28/16 to 10/05/16
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Specialization in Business Administration Course III - International Business
Dates
Day Date Time Room
Friday 11/11/16 04:30 PM - 08:00 PM D2.0.038
Saturday 11/12/16 09:00 AM - 01:00 PM D1.1.078
Friday 12/02/16 04:30 PM - 08:00 PM D2.0.342 Teacher Training Raum
Saturday 12/03/16 09:00 AM - 01:00 PM D1.1.078
Friday 12/16/16 04:30 PM - 08:00 PM D2.0.382
Saturday 12/17/16 09:00 AM - 01:00 PM D1.1.078

On this page:

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Contents
In six interactive sessions we deal with planning,development and implementation of strategic decisions in CEE markets. The coreof the course revises the quintessential strategic concepts and analyzes thepaths and challenges in executing corporate and business strategies in CEEcountries while applying certain formal elements of project management. The keylinks among critical functional pillars are emphasized throughout the courseand quite often relations to real life business situations are drawn. By preparingthe final project in groups assigned by the lecturers, students are required tosynthesize their learning objectives.
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Learning outcomes
  1. Tools for enhanced strategic planning and analysis
  2. Up-to-date information about CEE markets indispensable for understanding strategic factors
  3. Basic elements of project management
  4. The roadmap for decomposing the interplay among institutional elements
  5. Overview of key findings of flagship business research in CEE
      6. Ability to formulatecorporate strategies from a holistic point of view including the variousfunctional layers in a firm
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Teaching/learning method(s)

The content of this courseconsists of the following:

  1. Selected materials from renowned textbooks (these materials will be published on learn@wu)
  2. High-quality case-studies closely dealing with the topic
  3. Company and market evaluation tools
  4. Reports and presentations
Very interactive sessions(if available possible guest lecturer or company visit – depending onavailability of guest lecturer/company)
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Assessment
      1. Course participation: 25%
      2. Assignments: 25%

                               3. Final Project: 50% 

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      Prerequisites for participation and waiting lists
      Completed IB Foundations (Class I – Basics) andApplications (Class II)
      Last edited: 2016-07-22



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