Syllabus

Title
2065 Research Seminar in Service Marketing
Instructors
Univ.Prof. Dr. Thomas Reutterer
Contact details
service.marketing@wu.ac.at, thomas.reutterer@wu.ac.at
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/16/16 to 10/31/16
Registration via LPIS
Notes to the course
Subject(s) Doctoral/PhD Programs
Research Seminar in Main Subject I - Marketing
Research Seminar in Main Subject II - Marketing
Research Seminar in Main Subject III - Marketing
Research Seminar in Main Subject IV - Marketing
Dissertation-relevant theories - Marketing
Research Seminar - Marketing
Research Seminar - Marketing
Methodology and Theory
Dates
Day Date Time Room
Tuesday 11/29/16 01:00 PM - 06:00 PM D2.2.487
Tuesday 12/20/16 01:00 PM - 06:00 PM D2.2.487
Tuesday 01/31/17 01:00 PM - 06:00 PM D2.2.487

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Contents
This seminar is a central feature of the intellectual life of doctoral/PhD students and faculty members at the Institute for Service Marketing and Tourism. In general, all topics and methodological approaches within the broad field of marketing and related disciplines are welcome for discussion. There will also be tentative faculty presentations designed to help students plan and manage their dissertation process.
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Learning outcomes
The seminar serves as a platform for doctoral students and faculty members to meet and discuss their research work with each other and experienced researchers. It aims to provide conceptual, theoretical, and methodological advice and guidance regarding the development and acceleration of individual or joint research projects. The seminar also intends to help faculty and doctoral students to keep track of the recent theoretical and methodological developments in the marketing community and to both seek and receive feedback on their own research.
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Teaching/learning method(s)
While some major parts of the seminar are held in a colloquium-style teaching format, the course will also utilize a mix of interactive faculty lectures, class discussions, and student presentations. The seminar will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire seminar.
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Assessment
Students will be assessed based on their in-class contributions (20%), a given research presentation (30%), and a term paper (50%).
Last edited: 2016-05-18



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