Syllabus
Registration via LPIS
Day | Date | Time | Room |
---|---|---|---|
Tuesday | 03/07/17 | 03:30 PM - 05:00 PM | TC.3.05 |
Wednesday | 03/08/17 | 05:00 PM - 07:30 PM | LC.2.400 Clubraum |
Thursday | 03/09/17 | 02:00 PM - 05:00 PM | TC.5.13 |
Tuesday | 03/14/17 | 02:00 PM - 05:00 PM | TC.5.13 |
Thursday | 03/16/17 | 02:00 PM - 05:00 PM | TC.5.13 |
Tuesday | 03/21/17 | 02:00 PM - 05:00 PM | EA.6.032 |
Thursday | 03/23/17 | 02:00 PM - 05:00 PM | TC.5.13 |
Tuesday | 03/28/17 | 02:00 PM - 05:00 PM | TC.5.13 |
Thursday | 03/30/17 | 02:00 PM - 05:00 PM | TC.5.13 |
- The reality of a global market place
- Markets in different stages of development: from economically developed to emerging and bottom-of-the-pyramid markets
- Assessing the international environment across markets (e.g., PEST)
- Market assessment and selection
- Market entry alternatives
- Global Market Segmentation - Targeting - Positioning
- The Global Marketing Mix
- Balancing standardization vs. adaptation of the global marketing mix
- contemporary topics in global marketing
The course "Foundations in International Marketing Management" is closely linked to the course "Applications in IMM". While the "Foundations" course will provide the students with a fundamental understanding of key challenges and concepts in global marketing, these concepts will be applied in the "Applications" course using a computer-based international marketing simulation.
Students will learn how to ...
- evaluate core concepts in international marketing for their applicability to managerial challenges across industries and countries
- assess the value of emerging concepts for the overall international marketing framework
- learn to apply key concepts in international marketing to specific company/market situations
- identify research methods to solve specific challenges in international marketing through relevant secondary data sources
- structure and restate complex international marketing challenges
- gather and filter information efficiently and effectively on a specific research topic
- learn to organize teamwork efficiently and effectively
- reflect on others' and one's own role in a team
- evaluate the individual learning and development progress
- develop critical thinking
- defend developed arguments orally and in writing
- structure material in to a coherent line of arguments and present it in a concise way
- not only learn how to communicate information, but also develop creative ideas to get the message across
- Lectures- Guest speakers
- Case Studies- Research exercises
- Interactive in-class discussion accompanied by videos and presentations
- self-reflection through individual learning diaries
To be able to participate in this course, you have to have passed the entry exam successfully!
Individual Work:
- Participation 10%
- Peer Review 5%
- Individual Learning Diary - needs to be submitted to receive a grade
- Article Review 10%
- Entry Mode Assignment 10%
Group Work:
- Case 20%
- Emerging Markets Jigsaw 15%
- Group Communications Project 15%
- Poster Session Distribution 15%
Grading Scheme (Total 100pts):
100-90 pts - 1
89-80 pts - 2
79-70 pts - 3
69-60 pts - 4
below 60 - failed
Regular attendance in the class is mandatory, particularly in the first session, as groups will be formed etc. All information subject to change!
The "IMM Welcome" event will take place on Wednesday, 8th March at 5 pm in LC.2.400 - Clubraum. Please note, you do not need to bring your laptops etc. with you.
Unit | Date | Contents |
---|---|---|
1 | 9.2.2017 | Entry Exam - please see IMM-Homepage for further details! http://www.wu.ac.at/imm/student-platform/bachelor/entry/en/ |
2 | 7.3.2017 | In this session, students will learn about ...
|
3 | 9.3.2017 | In this session, students will learn about ...
Background reading: Chapters 1, 2, 6, 7, 8 Assignment due for this session: Article Review
|
4 | 14.3.2017 | In this session, students will learn about ...
Assignment due for this session: Jigsaw
|
5 | 16.3.2017 | In this session, students will learn about ...
Assignment due for this session: Entry Mode Assigment Further instructions for this assignment are provided on learn@wu and in the slide pack.
Background Reading: Chapters 9-12
|
6 | 21.3.2017 | In this session, students will learn about ...
Guest Speaker: Mag. Gerold Idinger, Category Marketing & Strategy Lead Home & Personal Care Unilever Austria
|
7 | 23.3.2017 | In this session, students will learn about ...
Background reading: Chapter 16 Assignment due for this session: Poster Presentation Further instructions for this assignment are provided on learn@wu and in the slide pack.
|
8 | 28.3.2017 | In this session, students will learn about ...
Background reading: Chapter 17 Assignment due for this session: Global Communications Project Further instructions for this assignment are provided on learn@wu and in the slide pack. |
9 | 30.3.2017 | In this session, students will learn ...
Assignment due for this session: Case Study: United Cereal: Lora Brill's Eurobrand Challenge |
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