New students may present some of their research ideas, proposed contributions, and literature review. The presentation (PPP) should cover the following issues:

• Introduction: What is the purpose of this study (with an emphasis on contribution) ? Which research  question(s) seek for an answer?

• Theoretical background: Theory-driven explanations

• Hypotheses development: Based on the theoretical background, hypotheses are derived

• Method: Presentation of an appropriate method to analyse data. The method-section should also include brief and comprehensive descriptions of the sample, the experimental setting and the stimulus material applied.

• Results: Brief and comprehensive presentation of the results, without getting too much into detail

• Discussion of the results: Theoretical and practical imiplcations + limitations + discussion of contradictions
  

Basically, the seminar covers empirical as well as theoretical contributions across all fields of international marketing. Presentations and discussions are normally held in English. 

This PhD Research Seminar provides a forum for PhD students to interact with other fellow PhD students and faculty. During the presentation, the audience will give feedback on the presented topics and offer guidance for further steps. It serves as a platform for interactive scientific exchange and enable our team and all participants to broaden their knowledge, and keep up to date with the latest developments in the fields of international marketing.

Specifically, the participants will obtain the following competences after the seminar:

• Examination the meaningfulness of one's research questions
• Capability of writing clear and comprehensive research questions
• Capability of producing an analytic review of the relevant literature
•  Formulation of researchable hypotheses
• Capability of distingushing between quantitative and qualitative research methods
• Articulation of a systematic design for one's research project
• Justification of the chosen method
• Capability of summarizing the research project within a discussion
• Identifying practical and theoretical implications
• Identifying limitations, which contribute to further research questions
  

Send the title and a short description of your research prior to the seminar to imm@wu.ac.at. Give brief and comprehensive information on the purpose of the study, the research question(s), theory, hypotheses, method, results and discussion. 

The seminar is a joint-research seminar with the University of Innsbruck. Our guest will be Prof. Dr. Nicoal Stokburger-Sauer and her colleagues. Her research focus is on

• Visual Aesthetics in Marketing and Consumer Decision Making
• Emotions in Consumer Behavior
• Services- and Experiential Marketing
• Branding- and Marketing Communication
• Brand- and Online Communities