Syllabus

Title
5060 International Marketing and Management I: International Management B
Instructors
Dr. Brigitte Bojkowszky
Contact details
brigitte.bojkowszky@wu.ac.at
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
02/23/17 to 02/28/17
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
International Marketing and Management I
Dates
Day Date Time Room
Tuesday 03/14/17 12:30 PM - 04:30 PM TC.3.11
Tuesday 03/21/17 01:30 PM - 05:30 PM TC.1.02
Tuesday 03/28/17 01:30 PM - 05:30 PM D4.0.019
Tuesday 04/04/17 01:30 PM - 05:30 PM D2.0.392
Tuesday 05/02/17 01:30 PM - 05:30 PM D4.0.144
Tuesday 05/09/17 01:30 PM - 05:30 PM D4.0.144
Thursday 05/18/17 08:00 AM - 09:30 AM TC.0.04

On this page:

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Contents

This course examines cross-cultural and international management issues, and analyzes the challenges of managing in an international marketplace. It focuses on cultural diversity and differences, political and economical influences, global market factors, and other contingencies with which management of multinational enterprises must contend. Moreover, the course provides insight in management practices of formulating and implementing strategies for international and global operations.

 

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Learning outcomes

After completion of this course, students will be able to:

  • Realize the challenges a global company is facing in an international market environment and ways it can deal with them
  • Understand key theoretical concepts including insights into latest research findings in international management
  • Utilize these concepts in a correct manner to solve managerial challenges in international management
  • Organize teamwork and strengthen their presentation skills
  • Develop critical thinking and defend their developed arguments

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Teaching/learning method(s)
Lectures, cases, workshops and discussions will lead to a better understanding of international management challenges.
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Assessment

  • Comprehensive case presentation 12%
  • Term project presentation 20%
  • Topic discussions (a 4%) 8%
  • Peer rating 10%
  • Exam 50%

 

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Prerequisites for participation and waiting lists

For participants of the Cross-Functional Management Program and WU-incomings only

For questions concerning enrolment and waiting lists please contact the Coordinator of the Cross-Functional Management Programme at cfm@wu.ac.at

All students must attend the first class!
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Readings
1 Author: Deresky, Helen
Title: International Management

Publisher: Addison-Wesley
Edition: 9th ed.
Year: 2017
Recommendation: Strongly recommended (but no absolute necessity for purchase)
Type: Book
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Availability of lecturer(s)

Dr. Brigitte Bojkowszky: brigitte.bojkowszky@wu.ac.at

For administrative matters and registration please contact cfm@wu.ac.at

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Other
THIS COURSE IS EQUIVALENT TO OTHER COURSES IN INTERNATIONAL MANAGEMENT AT THE WU. PLEASE MAKE SURE TO REGISTER FOR ONE OF THESE ONLY. Please attend classes regularly; attendance of the first session is indispensable because of group building etc. All material for this course will be available via the learn@wu platform.
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Unit details
Unit Date Contents
1

Introduction

Lecture: Assessing the Environment
2

Lecture: Reflecting the Environment: CSR and Ethics 

Comprehensive Case Presentation 1: Vodafone in Egypt

Lecture: Understanding the Role of Culture
3

Lecture: Understanding the Role of Culture contd.

Lecture: Cross-Cultural Communication & Negotiation 

Comprehensive Case Presentation 2: Ikea

Comprehensive Case Presentation 3: Alibaba vs Tencent

Group work – topic presentation: CAGE Framework - Ghemawat, Pankaj.2001. Distance Still Matters. Harvard Business Review, 137.
4

Lecture: Formulating Strategy

Comprehensive Case Presentation 4: Walmart

In-class workshop and presentation: Culture & cross border negotiations 
5

Lecture: Global Alliances & Strategy Implementation

Comprehensive Case Presentation 5: Haier

Comprehensive Case Presentation 6: FCA

Q&A Term project 
6

Term Project Presentations

Peer rating 
7 Exam
Last edited: 2017-01-02



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