Syllabus

Title
5361 Advanced Strategies in CEE
Instructors
Namik Kalajdzisalihovic, M.Sc., Mag. Andras Lengyel, MBA, LL.M., Gregor Binder, M.Sc.
Contact details
andras.lengyel@post.at
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
02/22/17 to 03/02/17
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Specialization in Business Administration Course III - International Business
Dates
Day Date Time Room
Friday 05/05/17 04:30 PM - 08:00 PM TC.3.10
Saturday 05/06/17 09:00 AM - 01:00 PM D2.0.038
Friday 05/12/17 04:30 PM - 08:00 PM TC.3.10
Saturday 05/13/17 09:00 AM - 01:00 PM TC.3.10
Friday 05/19/17 04:30 PM - 08:00 PM TC.3.10
Saturday 06/10/17 09:00 AM - 01:00 PM TC.3.10

On this page:

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Contents
In six interactive sessions we deal with planning,development and implementation of strategic decisions in CEE markets. The core of the course revises the quintessential strategic concepts and analyzes the paths and challenges in executing corporate and business strategies in CEE countries while applying certain formal elements of project management. The key links among critical functional pillars are emphasized throughout the course and quite often relations to real life business situations are drawn. By preparing the final project in groups assigned by the lecturers, students are required to synthesize their learning objectives.
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Learning outcomes
  1. Tools for enhanced strategic planning and analysis
  2. Up-to-date information about CEE markets indispensable for understanding strategic factors
  3. Basic elements of project management
  4. The roadmap for decomposing the interplay among institutional elements
  5. Overview of key findings of flagship business research in CEE
  6. Ability to formulate corporate strategies from a holistic point of view including the various functional layers in a firm
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Teaching/learning method(s)

The content of this course consists of the following:

  1. Selected materials from renowned textbooks (these materials will be published on learn@wu)
  2. High-quality case-studies closely dealing with the topic
  3. Company and market evaluation tools
  4. Reports and presentations
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Assessment
      1. Course participation: 25%
      2. Assignments: 25%
      3. Final Project: 50% 

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    Prerequisites for participation and waiting lists
    Completed IB Foundations (Class I – Basics) and Applications (Class II)
    Last edited: 2017-01-21



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