Syllabus

Title
5865 International Innovation Management
Instructors
Univ.Prof. Dr. Jan Hendrik Fisch
Contact details
jan.fisch@wu.ac.at ; ursula.zeller-nuernberger@wu.ac.at
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
02/21/17 to 03/10/17
Registration via LPIS
Notes to the course
Subject(s) Master Programs
Knowledge and Innovation in the MNC
Dates
Day Date Time Room
Thursday 03/30/17 02:00 PM - 06:00 PM D1.1.074
Thursday 04/06/17 02:00 PM - 06:00 PM D1.1.074
Thursday 05/04/17 02:00 PM - 06:00 PM D1.1.074
Thursday 05/11/17 02:00 PM - 06:00 PM D1.1.074
Thursday 05/18/17 02:00 PM - 06:00 PM D1.1.074
Thursday 06/08/17 02:00 PM - 06:00 PM D1.1.074

On this page:

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Contents

Internation innovation enables firms to penetrate new markets and achieve higher margins. covering different industries this course will deal with innovation dynamics as well as deriving and implementing Innovation strategies.

Topics:

-Types and Patterns of Innovation

-Standards Battles and Design Dominance

-Timing of Entry

-Choosing Innovation Projects

-Innovation Teams and Champions

-Managing the Post-Entry Phase 

 

 

 

 

 

 

 

 

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Learning outcomes
Students get to know theories, concepts and methods to manage innovations in an international context and understand their relevance for practical implementation.
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Teaching/learning method(s)
The course comprises lecture units, short student presentations and case studies.
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Assessment

Individuallevel (50%)

§Finalexam 50%

Grouplevel (50%)

§Studentpresentation 10%
§Casestudy analysis and presentation 30%
§Commentson anothergroup's presentation 10%
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Availability of lecturer(s)
jan.fisch@wu.ac.at
Last edited: 2017-02-03



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