Syllabus
Registration via LPIS
Specialization in Business Administration Course IV - Service and Digital Marketing
Specialization in Business Administration Course V - Marketing and Consumer Research
Specialization in Business Administration Course V - Retailing and Marketing
Specialization in Business Administration Course V - Service and Digital Marketing
| Day | Date | Time | Room |
|---|---|---|---|
| Tuesday | 03/14/17 | 01:00 PM - 04:00 PM | D4.0.133 |
| Thursday | 03/16/17 | 01:00 PM - 04:00 PM | D4.0.019 |
| Tuesday | 03/21/17 | 01:00 PM - 04:00 PM | D4.0.133 |
| Tuesday | 03/28/17 | 01:00 PM - 04:00 PM | D4.0.133 |
| Tuesday | 04/04/17 | 01:00 PM - 04:00 PM | D4.0.133 |
| Thursday | 04/06/17 | 01:00 PM - 05:00 PM | D2.2.491 |
| Friday | 04/07/17 | 01:00 PM - 05:00 PM | D2.2.487 |
| Tuesday | 05/02/17 | 01:00 PM - 04:00 PM | D4.0.133 |
| Thursday | 05/04/17 | 01:00 PM - 06:00 PM | D4.0.127 |
| Tuesday | 05/16/17 | 10:00 AM - 12:00 PM | D4.0.039 |
| Tuesday | 05/16/17 | 11:30 AM - 01:15 PM | D2.1.491 |
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To increase student capacity while keeping small class sizes, the course E-Business is offered in two parallel classes A and B (courses 6089 - E-Business "A and 6184 - E-Business "B"). Course content is identical between classes A and B and you can only register for one of the courses. If you register for both courses, you will be assigned to one of the courses randomly.
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Developments in information and communication technology are radically changing the ways in which businesses operate and compete in today's global marketplace. This course provides an overview over e-business from a managerial perspective and introduces students to the relevant concepts, models, and strategic issues that are important for businesses that operate in the online environment.
Course contents:
- To provide you with an understanding of the core concepts, technologies, and business models in the electronic marketplace
- To sensitize you to changes in consumer behavior in the online environment
- To enable you to critically evaluate different ways for firms to adapt their marketing strategies in an increasingly digitized world
- To deepen your knowledge of empirical research methods and train your ability to analyze consumer behavior empirically
- To provide you with the foundations to design an online business and motivate you to think “digitally”
- To improve your communication, presentation and team working skills
The course is taught using a combination of interactive lectures, class discussions, case analyses, computer exercises, and student presentations.
We will use the free software R to analyze data as part of the group project. For students who would like to learn how to use R or expand their knowledge, we recommend DataCamp (www.datacamp.com), an online platform that offers interactive courses in data science at different levels. To facilitate the learning process you will obtain full access to the entire DataCamp course curriculum for the duration of the course.
- Big Data Group Challenge (30%)
- Presentation of a scientific journal article from the reading list and short tests regarding the cumpulsory readings (20%)
- Final exam (40%)
- Class participation (10%)
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