Syllabus

Title
0752 Future Trends in International Business
Instructors
Mag. René Massatti, em.o.Univ.Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon)
Contact details
imm@wu.ac.at , massatti@trendone.de
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/12/17 to 09/26/17
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Specialization in Business Administration Course III - International Marketing Management
Specialization in Business Administration Course IV - International Marketing Management
Dates
Day Date Time Room
Wednesday 10/11/17 03:30 PM - 07:30 PM D1.1.078
Monday 10/16/17 04:00 PM - 08:00 PM D2.0.392
Monday 10/23/17 10:30 AM - 02:00 PM D3.0.233
Monday 10/23/17 03:00 PM - 06:45 PM TC.5.16
Monday 11/13/17 11:00 AM - 02:00 PM TC.4.02
Monday 11/13/17 03:00 PM - 07:15 PM EA.5.034

On this page:

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Contents

The course Future Trends in International Business will discuss the following topics:

Guidelines for identifying trends in international business

Basic guidelines on how to categorize different kinds of trends

Guidelines for working with trends in a business environment

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Learning outcomes
After having participated in the course, the students will:

Know about the most important international platforms suitable for identifying trends

Be able to use various techniques for identifying and analyzing trends

Be able to separate interesting from relevant trends

Deal with the topic of trends from an international business perspective

Have heard about the most current trends revelant for business


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Teaching/learning method(s)

The course is designed around class discussion and case studies.

Lectures on different topics are given by Prof. Bodo B. Schlegelmilch and  Mag. René Massatti.

Two group assignments and presentations have to be prepared and held by students

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Assessment
Students will be evaluated on the basis of:

 Presentations of group work (60%)

 Peer review (15%)

 Participation in class (25%)

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Readings
1 Author: Malcolm Gladwell
Title: "The tipping Point: How little things can make a big difference"

2 Author: Steven Johnson
Title: "Where good ideas come from: The natural history of innovation"

3 Author: Michio Kaku
Title: "Physics of the future: How science will change daily life by 2100"

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Availability of lecturer(s)
massatti@trendone.de
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Other

Mag. Rene Massatti is Brand Ambassador for TRENDONE, a Hamburg based trend research company and Founder and Managing Partner of PLAYROOM, a Vienna and Berlin based innovation consulting company.   

He is a frequent keynote sparker and workshop host on 3 continents and has 15+ years of experience in working with international corporates and organizations in the areas of innovation management. 

Rene is a lecturer for trend based innovation at Vienna's University of Business and Economics and the University of Applied Sciences in Business Administration in Zurich, Switzerland.

Links

https://www.weforum.org

https://www.digitaltrends.com

http://www.rohitbhargava.com/blog




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Unit details
Unit Date Contents
1

Introduction into topic 

Definition of the most important terms
2

Introduction into different trend layers

Group work trend identification

Briefing for assignment one
3

Student presentations

Group work on trend evaluation

Briefing for assignment two
4

Student presentations

Group work: ideation based on trends 

Definition of the Roadmap: from trends to business
Last edited: 2017-07-10



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