Syllabus
Title
1129 International Entrepreneurial Strategy: Markets, Competitors and Added Value
Instructors
Dr. Florian Klein, MSc,MIM(CEMS), Univ.Prof. Dr. Jonas Puck
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/20/17 to 10/02/17
Registration via LPIS
Registration via LPIS
Notes to the course
Subject(s) Master Programs
Dates
This course uses a real life example of an entrepreneurial corporate partner company to teach how to apply international strategic management in an entrepreneurial environment. Students will focus on markets, resources, and competition to develop recommendations for strategic action.
The corporate partner company will be surgebright, an Austrian entrepreneurial firm in the Bio-Tech sector, which seeks to internationalize its operations to key foreign markets in the near future: UK, France, USA, Japan, China incl. Hong Kong, and India (preliminary selection).
By the end of the course students will have learned:
- How to apply methods of international market analysis in an entrepreneurial environment
- How to apply an analysis of current and potential future competition of an entrepreneurial firm
- How to combine internal and external analyses to propose a competitive strategy in an entrepreneurial context
The course is taught using a combination of lectures, coaching sessions and real-life experience with an entrepreneurial company. The readings will give you a broad picture of what strategy in entrepreneurship is all about. The course comprises a kick-off session, content sessions on international entrepreneurship, project coaching sessions, and mid-term and final project presentations to representatives of the corporate partner company. Students will be arranged into groups with each group analyzing one project module.
Pre-Course Assignment (5%)
- Pitch presentation prepared beforehand and delivered during kick-off session on a topic related to the corporate partner company – details will be announced in due time
Group Level (65%)
- Final Presentation (50%)
- Midterm presentation (15%)
Individual Level (30%)
- Participation (20%)
- Peer Review (10%)
No specific preconditions to be fulfilled, though students' affinity with one or several of the foreign markets in focus is desirable. Waiting list spots will be allocated in their respective order if other students registered for the course drop out prior to the kick-off session. The maximum number of students is fixed and no additional number of students beyond this limit will be admitted.
Last edited: 2017-05-10
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