o.Univ.-Prof. Bodo B. Schlegelmilch, Ph.D.,
D.Litt., Ph.D. (hon.)
Professor of International Management and Marketing
Chair of the Institute for International Marketing Management
Areas of Expertise
Global
Marketing Strategy
Market Entry
& Expansion Strategy
Business
Ethics & Corporate Social Responsibility
Education
· Ph.D. (hon.)
(2011), Thammasat University, Thailand
· D.Litt.
(2007), Manchester Business School, UK
· Ph.D. (1983),
Manchester Business School, UK
· M.Sc. (1981),
Manchester Business School, UK
· B.Sc. (1979),
Cologne University of Applied Sciences, D
PROFESSIONAL BACKGROUND
· Founding
Dean, WU Executive Academy (2004 - 2015)
· Founder &
Chair of the Institute of International Marketing Management (since 1997)
· Held tenured
Full Professorships in the UK and the US
· Taught
executive education programs on six continents
· Worked for
Deutsche Bank and Procter & Gamble
· Served as
Editor-in-Chief of the Journal of International Marketing
· Received Distinguished
Fellowships of the Academy of Marketing Science and the Chartered Institute of
Marketing
Publications (Excerpt)
Books:
· Global
Marketing Strategy - An Executive Digest (Springer)
· The New Role
of Regional Management (Palgrave-Macmillan)
· Global Marketing
Management - A European Perspective: (Financial Times / Prentice Hall)
· Diversity in
European Marketing: (Springer Gabler)
Journals:
· Journal of
the Academy of Marketing Science "Linking Cause Assessment, Corporate
Philanthropy, and Corporate Reputation"
· Strategic
Management Journal: ”Innovation and Control in the Multinational Firm”
· Journal of
International Business Studies: "The Influence of Country and Industry on
Ethical Perceptions of Senior Executives in the U.S. and Europe"
· Journal of
International Marketing: “Resource Deployment Stability and Performance in
International Research-and-Development Alliances”
· Journal of
World Business: “The MNC as an Externally Embedded Organization”
· Journal of
Business Ethics: "Why Don't Consumers Care about CSR?"
· Long Range
Planning: “Evolution of Organizational Structure and Capabilities in the
Internationalization of Banks“
More Detail: http://www.wu.ac.at/imm/team/faculty/bbs_lowercased