In five interactive sessions we deal with the planning, development and implementation of strategic decisions in CEE markets. The core of the course revises the quintessential strategic concepts and analyzes the paths and challenges in executing corporate and business strategies in CEE countries while applying certain formal elements of project management. The key links among critical functional pillars are emphasized throughout the course and quite often relations to real-life business situations are drawn. Moreover, the courses adds another dimension to teaching strategic management when including fundamental financial insights in order to allow for evaluating different strategies through its (intended) financial outcome.

All elements of the course will be linked to a semester-long final project, in which - on the basis of a sound project management plan - students are required to synthesize their learning objectives.

1. Tools for enhanced strategic planning and analysis
2. Up-to-date information about CEE markets indispensable for understanding strategic factors
3. Basic elements of project management and financial management - indispensable for strategists
4. The roadmap for decomposing the interplay among institutional elements
5. Overview of key findings of flagship business research in CEE
6. Ability to formulate corporate strategies from a holistic point of view including the various functional layers in a firm

The content of this course consists of the following:

1. Selected materials from renowned textbooks (these materials will be published on learn@wu)
2. High-quality case-studies closely dealing with the topic
3. Company and market evaluation tools
4. Reports and presentations

1. Course participation: 25%
2. Assignments: 25%
3. Final Project: 50%