| Day | Date | Time | Room |
|---|---|---|---|
| Tuesday | 11/07/17 | 02:30 PM - 05:30 PM | TC.4.01 |
| Tuesday | 11/14/17 | 02:30 PM - 05:30 PM | TC.5.27 |
| Tuesday | 11/21/17 | 02:30 PM - 05:30 PM | TC.2.03 |
| Tuesday | 11/28/17 | 02:30 PM - 05:30 PM | TC.2.03 |
| Tuesday | 12/05/17 | 02:30 PM - 05:30 PM | TC.2.03 |
| Tuesday | 12/12/17 | 02:30 PM - 05:30 PM | TC.2.03 |
| Tuesday | 12/19/17 | 02:30 PM - 05:30 PM | TC.2.03 |
This course will cover the different faces of consumer behavior, including the psychological foundation of consumption decisions (i.e., motivation, comprehension, memory, attitudes, and emotions), the process of decision making (i.e., preference construction), and social influences on consumer behavior.
After completion of this course, students will have a solid foundation of the different topics in consumer behavior. This includes the psychological basis, the process underlying consumption decisions. Furthermore, students will get insights into marketing research and the marketing implications of consumer behavior and how target markets are selected based on consumer insights.
Additionally, students in this course will develop their skills in...
... taking different perspectives in judging research in the field.
... analyze specific scientific facts and develop solutions independently.
... looking for relevant research and scientifiy publications.
... reading, understanding and presenting scientifiy publications.
...plan and organize their own study time in order to reach the course goals.
...adjust and implement their own learning strategies.
The course will feature 1 exam, which is worth 40 points, an in-class presentation of a relevant scientific publication (30 points), and an additional literature research task (30points).
In order to successfully complete the course, students need at least 60 points (60%).
The following grading scheme will be applied to the course:
0 - 60 Points: nicht genügend ("Fail")
70 - 60 Points: genügend (grade "D")
80 - 70 Points: befriedigend (grade "C")
90 - 80 Points: gut (grade "B")
90 - 100 Points: sehr gut (grade "A")
Students missing more than 20% of the class will not be able to be graded anymore.
Active participation is expected and regular attendance is obligatory.
Voraussetzung zur Teilnahme am Kurs 1 ist die Aufnahme in unsere SBWL. Der Einstiegstest (in DEUTSCHER Sprache) findet am Dienstag, den 12.9.2017 um 13.30 Uhr im TC.0.10 Audimax statt. Die Anmeldung im System ist unter der Kursnummer 1707 Einstieg in die SBWL möglich.
Bei Aufnahme in unsere SBWL muss der Kurs 1 im gleichen Semester absolviert werden!