Grading will be based on a ranking approach. For each and every component, the best student(s) will be awarded full points and the remaining students will be graded in proportion to their performance in comparison to the best student. Grading will be based on the following components:
- In-class participation (10%)
- Case Study 1 (20%)
- Case Study 2 (20%)
- Final project (50%)
In-class participation (10%)
Students can choose between oral and written contributions. Oral contributions will be assessed based on the students' individual participation in class. Written contributions should consist of three short memos (500 words max) summarizing the students' thoughts on topics covered in three of the sessions. Students are encouraged to be creative in expanding the topics, instead of merely summarizing the content of the class. These memos should be submitted before the last session and by submitting (at least) one memo, students will be opting for the written contribution, meaning their oral participation will not be considered for grading purposes.
Case Studies (20% + 20%)
Both case studies should be solved in groups. The first case study will be evaluated based on a 15 minute presentation and the second case study will be evaluated based on a short report (2000 words maximum) .
Final project (50%)
The group project will focus on the presentation, analysis, and critical reflection of state of the art examples of contemporary CRM applications in practice. Students are expected to present their findings in 20 minutes during the last session. In addition to the grouup presentation, the groups are requiered to hand in a write-up of their group project analysis which should also address specific issues raised during the presentation and in-class discussion of their case.
Peer evaluation
Students will be asked to assess their colleagues’ performance by assigning 100 points among all the group members (including themselves). The distribution of the points will determine the proportion of the points awarded to the respective group members. This means that the peer evaluation can affect a student’s performance both positively and negatively.
If there is an unequal distribution of the points in a group, the group members will be asked to write an exposé stating their reasons for agreeing or disagreeing with the final distribution of the points. If at least one of the members disagrees with the final distribution of the points, all the students will be subjected to an individual oral exam which will replace the entire grading on their group performance.
Class attendance
To benefit most from the course, active participation in class discussions and group work are a very important ingredient. Because of the blocked format it is absolutely necessary to attend all sessions. If there are any conflicts with the seminar, please let the instructor know in advance. Exceptions will not be tolerated and limited to medical reasons.
Plagiarism policy
Fraud and plagiarism will be punished by failing the course.