The course is divided into the broad themes: Globalization, Internationalization, Strategy, Human Resources/Cross Cultural Management and International Finance. The different topics are presented by the responsible professor and discussed with the students. The following themes will be discussed this semester:

• Globalization
• Introduction into Globalization
• Historical Context of Globalization
• Dimensions and Drivers of GlobalizationStrategy
• Market-Entry and Selection
• International Financial Management/Financing International Business

After attending this course, students will be able to:

• understand and explain the historical development of internalization
• identify and specify the impact of globalization on several dimensions of trade and business environments
• discuss the current position of Austria in the world economy
• explain the internationalization behavior of firms on the basis of current methods and theories
• develop basic internationalization strategies and rate them for specific contexts
• investigate strategic alternatives for market entries
• develop strategies for the management of multinational companies
• make decisions regarding human resource and cross cultural management
• deal with the uncertainty regarding management techniques and risk issues
• understand a firm's international financing decisions

In addition, this course fosters the following soft skills:

• ability to rate and select theoretical concepts in the course of international business for specific cases
• develop practice
• oriented solutions for a specific problem based on theoretical concepts and models
• ability to convince others of their ideas
• presentation skills to present proposals of a solution stringently and convincingly
• ability to give feedback and to take criticism

At the end of the course there will be a written exam! Additionally Students will be evaluated based on their in-class participation as well as a case-analysis which they can do either alone or in groups between 2 and 4 people.

5% In-class Participation
15% Case Analysis
80% Final Exam 

ENTRY EXAM!

Please notice the information on https://www.wu.ac.at/en/iib/studies/service/entryexam/

Incoming/Exchange students do not have to take an entry exam.